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DV360 Account

News and publisher advertising

Advertise on India's top news publishers

Reach readers on Aaj Tak, Zee News, The Times of India, Dainik Bhaskar, Moneycontrol, Cricbuzz and more with display, video and native ads, bought through private and guaranteed deals in DV360.

Publisher advertising means placing display, video and native ads on news and content websites and apps, such as Aaj Tak, Zee News or The Times of India. Through DV360 you can buy specific publishers with Programmatic Guaranteed or private deals at indicative CPMs of about ₹150 to ₹450, or reach them more cheaply on open auction with less control over placement.

Last updated: 11 November 2026

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A news website on a laptop and a phone with banner, side and native ad slots.

Choose a publisher

Open any publisher for its audience, targeting options, indicative costs and how to book it.

Compare at a glance

Indicative figures for planning. Final rates, availability and minimum spends are confirmed for each campaign, and GST is extra.

PublisherTypeLanguagesIndicative deal CPMMinimum spend
The Times of India National English news website and app English (the Times Group runs separate Hindi and regional language sites) ₹200–450 for PG and private deals ₹5 lakh
The Economic Times Business and financial news website and app English (the Times Group also runs ET sites in Hindi and other Indian languages) ₹150–400 for PG and private deals ₹5 lakh
Hindustan Times National English news website and app English (HT Media also publishes the Hindi brand Hindustan) ₹150–400 for PG and private deals ₹5 lakh
Mint Business and financial news website and app English ₹150–400 for PG and private deals ₹5 lakh
The Indian Express National English news and Indian language news websites English, Hindi (Jansatta), Marathi (Loksatta), Bangla, Tamil and Malayalam ₹150–400 for PG and private deals ₹5 lakh
NDTV English and Hindi news websites, apps and video English and Hindi ₹150–400 for PG and private deals ₹5 lakh
Business Standard Business and financial news website and app English and Hindi ₹150–400 for PG and private deals ₹5 lakh
Aaj Tak Hindi news website, app and live TV stream Hindi ₹150–400 PG and private deals, ₹40–120 open auction display ₹5 lakh
India Today English news and current affairs website, app and video English ₹150–400 PG and private deals, ₹40–120 open auction display ₹5 lakh
Zee News Hindi and multi-language news network, digital Hindi, English and regional languages including Bengali, Marathi, Gujarati, Kannada, Tamil, Telugu and Malayalam ₹150–400 PG and private deals, ₹40–120 open auction display ₹5 lakh
ABP News Hindi and regional news network, digital Hindi, English, Bengali, Marathi, Tamil and Telugu ₹150–400 PG and private deals, ₹40–120 open auction display ₹5 lakh
News18 National and regional language news network, digital English, Hindi and many Indian languages, including Bengali, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam and Punjabi ₹150–400 PG and private deals, ₹40–120 open auction display ₹5 lakh
Moneycontrol Business news, markets and personal finance website and app English, with Hindi content ₹220–480 PG and private deals, ₹40–120 open auction display ₹5 lakh
Cricbuzz Cricket scores, news and video website and app English, with Hindi content ₹200–420 PG and private deals, ₹40–120 open auction display ₹5 lakh
Dainik Bhaskar Hindi, Gujarati and Marathi news publisher Hindi, Gujarati (Divya Bhaskar) and Marathi (Divya Marathi) ₹150–400 private and PG deals, ₹40–120 open auction display ₹5 lakh
Dainik Jagran Hindi news publisher and digital network Hindi, with Punjabi, Gujarati and English properties in the network ₹150–400 private and PG deals, ₹40–120 open auction display ₹5 lakh
Amar Ujala Hindi news publisher Hindi ₹150–400 private and PG deals, ₹40–120 open auction display ₹5 lakh
Manorama Online Malayalam and English news publisher Malayalam and English (Onmanorama) ₹150–400 private and PG deals, ₹40–120 open auction display ₹5 lakh
Eenadu Telugu news publisher Telugu ₹150–400 private and PG deals, ₹40–120 open auction display ₹5 lakh
The Hindu English and Tamil news publisher English and Tamil (Hindu Tamil Thisai) ₹150–400 private and PG deals, ₹40–120 open auction display ₹5 lakh
ESPNcricinfo (now Cricinfo) Cricket news, scores and statistics Mainly English ₹150–400 private and PG deals, ₹40–120 open auction display ₹5 lakh

Why brands add news publishers to their media plans

  • Trusted context

    Ads next to established news brands borrow some of their credibility, which matters for banking, insurance, auto and real estate.

  • Hindi and regional depth

    Hindi and language publishers reach readers in Tier 2 and Tier 3 cities that English sites often miss.

  • Business and finance readers

    Sites such as Moneycontrol, The Economic Times and Mint reach investors, founders and senior professionals.

  • Live moments

    Elections, budgets and cricket matches bring big spikes in readership that you can plan around.

  • Formats beyond banners

    Rich media, video, native and takeovers give your brand room to tell a story, not just show a logo.

  • Brand safety built in

    Content exclusions, keyword blocks and verification help you avoid sensitive news when your brand needs to.

How buying through us works

  1. 1

    Share your audience

    Tell us who you want to reach, where, and in which languages.

  2. 2

    Get a publisher list

    We suggest publishers, formats and a deal type, with indicative rates and expected impressions.

  3. 3

    Confirm and prepay

    You approve the plan and creatives, and the campaign is prepaid.

  4. 4

    Deals set up in DV360

    We set up the deals with each publisher, apply brand safety and frequency, and launch.

  5. 5

    Report and refine

    We track viewability, clicks and conversions, and move budget to the publishers that work best.

Our DV360 Managed Service handles the whole buy for you, from setup and deals to optimisation and reports. A Campaign-Based Engagement suits a single launch or a festive burst. If your team prefers to run its own buying, we can set you up with a DV360 Self-Serve Account.

More about news publisher advertising

Why buy publishers through DV360?

You can still book many publishers directly. Buying through DV360 adds three things. You get one frequency cap across all the sites, one set of audience rules, and one report that compares them side by side.

It also lets you mix deal types. You might run a guaranteed homepage deal on one news site, a private deal on three business sites and open auction display for remarketing, all in one campaign.

Which deal type should you choose?

Deal type Price Volume Use it when
Programmatic Guaranteed Fixed Reserved You need a specific site and placement on specific dates
Preferred deal Fixed First look, not reserved You want premium placements but can be flexible on volume
Private marketplace Auction with a floor Not reserved You want quality sites at efficient prices
Open auction Auction Not reserved You want scale, remarketing or performance

Our guide to PG, PMP and open auction explains these in more detail.

What does publisher advertising cost?

For planning, private and guaranteed deals on large news publishers usually run at about ₹150 to ₹450 CPM, depending on the site, format and season. Open auction display is far cheaper, often ₹40 to ₹120 CPM, but you have less say over where the ad appears.

High-impact formats such as homepage takeovers are sold by the publisher for a fixed price per day. We can request them for you on larger campaigns.

How do you avoid sensitive news?

News sites carry hard news, and some brands prefer not to appear next to crime or disaster stories. We set content exclusions and keyword blocks for each campaign, and we can use third-party verification where the budget allows. Most publishers also offer safer sections such as business, tech, auto and lifestyle.

Questions we hear often

Can I advertise on Aaj Tak or Zee News digital?
Yes. We buy display, video and native inventory on Hindi news sites such as Aaj Tak and Zee News through deals in DV360, subject to availability.

What is the minimum spend for publisher deals?
About ₹5 lakh for each publisher. We confirm the exact figure for your dates and formats when we share the plan. You can add several publishers to one campaign, and we run them together in DV360 with one frequency cap and one report.

Can I target one state or city?
Yes. Most deals support state and city targeting, and regional language publishers are a natural fit for state campaigns.

Do you book print or TV news slots?
No. We buy digital inventory on websites and apps. For TV and print, speak to the publisher's own sales team.

Are you the publishers' official sales team?
No. DV360 Account is an independent media buying partner that buys publisher inventory programmatically for brands and agencies.

Related reading

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