NDTV Advertising

Who reads and watches NDTV online?

NDTV started as a television news company and its digital audience reflects that. Many readers arrive for breaking news, live updates and video clips from its channels. The English site, ndtv.com, skews toward urban professionals and families in metros. The Hindi site, ndtv.in, reaches readers across Hindi-speaking states.

The numbers have been strong recently. Comscore MMX Multi-Platform data for February 2026 showed ndtv.com at 37.3 million users, as reported by exchange4media. An NDTV release covered by MediaNews4U said ndtv.com reached 45.5 million unique visitors in May 2026, and held the top English news position for five months in a row from January 2026. These are publisher-promoted rankings, but they come from Comscore data.

NDTV has been controlled by the Adani Group, through AMG Media Networks, since late 2022.

What makes NDTV advertising different?

Video. Most news sites offer some video, but NDTV's newsroom produces a steady flow of TV clips, live streams and explainers. That gives more in-stream inventory than a text-first site, which helps brands that want to extend a TV campaign online.

The second difference is the English and Hindi pairing. Many national brands need both. Buying them from one publisher keeps the plan simple and the frequency cap tight.

There is also a trust factor. NDTV has been a broadcast news name for decades, and that familiarity carries over to its websites. Banks, insurers, carmakers and government campaigns often prefer that kind of setting over a lesser known news portal, even at a slightly higher CPM.

What ad formats are available?

NDTV advertising covers display, rich media, native and video formats. Here is a practical view.

Special event sponsorships, such as election result coverage, are sold directly by NDTV. We can request them, but pricing comes from the publisher.

When should you advertise on NDTV?

Big news days bring the biggest audiences. Election counting days, the Union Budget, major cricket matches and breaking national stories all drive heavy traffic. These days also attract the most advertisers, so plan early.

For a steadier presence, run an always-on display and video line through the year, then add PG bursts during the festive season from Navratri to Diwali. A car launch, for example, could run 15-second pre-roll on ndtv.com auto and business pages during launch week, with Hindi display on ndtv.in for wider reach.

How do you measure NDTV campaigns?

For video, track completion rate and cost per completed view. For display, track viewability and reach. We report all of this by site and by format, so you can see whether English or Hindi did more of the work.

Brand lift is available when the budget is large enough. For performance goals, we add conversion tags and report site visits and actions.

How does NDTV compare with other news publishers?

On recent Comscore data, NDTV leads English news websites, while The Times of India and Hindustan Times also bring very large audiences. NDTV's edge is video and its Hindi site. Many national plans use NDTV with one of these for scale, and add OTT news or connected TV when video reach matters most.

Tips for better results

Cut a 10 or 15 second version of your TV ad for pre-roll, since news viewers often skip after a few seconds. Put the brand name in the first three seconds. Keep separate English and Hindi creatives rather than subtitles alone. A Hindi viewer in Lucknow or Jaipur responds better to a line written in everyday Hindi than to a translated English tagline.

Set brand safety rules before launch. News days can turn quickly, and some brands prefer to avoid violent or tragic stories. Finally, compare video and display results by site after the first week, then rebalance.