ABP News Advertising

Who reads ABP News and ABP Live?

ABP Network belongs to the ABP Group, which started in Kolkata with the Anandabazar Patrika newspaper. Its digital news brands now run under ABP Live, with separate sites and apps for different languages.

ABP said it reached over 167 million unique users in April 2025, based on Comscore MMX multi-platform data. In the same release, ABP News in Hindi was reported at 93.4 million unique visitors and ABP Majha in Marathi at 31.9 million. ABP Nadu in Tamil was reported at 11.7 million and ABP Desam in Telugu at 9 million for April 2025. ABP Ananda in Bengali was put at 21.8 million including social. These are company-reported Comscore figures and they move from month to month.

Which ABP properties should you use?

Take a Pune real estate developer. ABP Majha with Pune and Mumbai targeting, plus native units on property pages, will usually beat a national Hindi buy on cost per enquiry.

What ad formats are available, and what do they cost?

The standard set covers display banners, rich media, native in-feed units, in-stream video before news clips and out-stream video inside articles. Live stream pre-roll is possible where ABP makes it available for programmatic deals. Homepage and section takeovers are direct-sold, and we request them on your behalf. Most campaigns we plan here combine display for frequency with video for awareness.

As an indicative guide, ABP News ad rates for PG and private deals run ₹150–400 CPM. Open auction display is about ₹40–120, rich media ₹90–220 and in-stream video ₹120–280.

The minimum spend is about ₹5 lakh per campaign, whichever languages and sites you include. Regional-only campaigns on one site can start smaller than a full network buy. Final rates are confirmed when we check inventory, and GST is extra.

When should you advertise on ABP sites?

Election counting days bring heavy traffic on Hindi and regional sites alike. For regional brands, the festival calendar is the main lever. Durga Puja drives Bengali reading and spending. Ganesh Chaturthi and Diwali do the same in Maharashtra. Pongal is a strong window on the Tamil site, and Sankranti on the Telugu one. National festive spending from Navratri to Diwali pushes up rates everywhere, so book by August for that quarter.

How do you measure ABP campaigns?

We report impressions, unique reach, frequency and viewability, split by property. Video adds completion rate and cost per completed view. When you run several language sites, compare cost per result by site rather than one blended number. Tag your landing pages so we can show visits and leads by language. Brand lift studies are available where the campaign qualifies.

How does ABP compare with other news networks?

For Hindi reach, ABP News sits alongside Aaj Tak, Zee News and News18 Hindi. ABP's clearest edge is Marathi and Bengali, where its brands are long established. News18 covers more Indian languages overall, so planners often use ABP for Bengal and Maharashtra depth and News18 for wider language spread.

Tips for better results

Translate the idea, not just the words. A Durga Puja offer in Bengali should feel like it was written for Kolkata. Keep regional creatives local in faces and places. Run a single frequency cap across all ABP sites. And if budgets are tight, start with one strong regional site before adding Hindi.

A last point on planning. Regional sites often have less premium inventory than the Hindi site, so a short, heavy burst can run out of space. Spread regional campaigns over two to four weeks, and check expected delivery with us before you fix dates. A free media plan can also set out reach and cost across ABP and other publishers.