Moneycontrol Advertising

Who uses Moneycontrol?

Moneycontrol is where a large part of India's investing public checks the market. Its readers include retail investors with a few stocks, active traders, mutual fund investors running SIPs, business owners and finance professionals. Many keep the app open through the trading day and come back in the evening to read results and analysis.

Comscore put Moneycontrol at 63.8 million unique visitors in February 2026, with 279.8 million page views and 546.3 million minutes spent, as reported by Storyboard18. That was more than double The Economic Times in the same report. For comparison, Comscore had Moneycontrol at 43.93 million unique visitors in April 2025. The site is owned by Network18.

Who should advertise on Moneycontrol?

BFSI brands are the obvious fit. Brokers, mutual funds, insurers, banks, credit cards, NBFCs and fintech apps all buy Moneycontrol advertising. But they are not the only ones.

Premium car makers use it to reach business owners. Real estate developers buy it before property launches in Mumbai, Pune or Bengaluru. B2B firms such as cloud, payroll and accounting software target small business owners and CFOs. Luxury watches and travel brands follow the same affluent readers.

What ad formats are available, and what do they cost?

Interactive rich media works well here because the audience likes numbers. A home loan EMI calculator inside the ad gets more attention than a static rate banner.

Moneycontrol CPMs are higher than general news, because the audience is narrower and in demand. Indicative PG and private deal CPMs run ₹220–480. Open auction display is about ₹40–120, rich media ₹90–220 and in-stream video ₹120–280. The minimum spend is about ₹5 lakh.

Budget day, results season and big IPO weeks push rates up. Narrow section targeting, such as only mutual fund pages, also costs more. Final Moneycontrol ads cost is confirmed per campaign, and GST is extra.

When should you advertise on Moneycontrol?

The Union Budget on 1 February is the biggest single day for business news. January to March is also tax-saving season, when ELSS funds, insurance and tax tools get strong attention. Quarterly results seasons in January, April, July and October keep traffic high for weeks. IPO weeks bring new investors in. Volatile market days lift traffic too, though you cannot plan for those.

A mutual fund launching an NFO, for example, can run a takeover on opening day, then native explainers and rich media through the offer period.

How do you measure Moneycontrol campaigns?

For awareness, we report reach, frequency, viewability and video completion. For performance, tag your account opening or application pages with Floodlight or your own pixel, so we can show visits, form starts and completed applications by section. Brand lift studies are available where the budget qualifies.

How does Moneycontrol compare with other options?

General news sites like News18 give wider reach at lower CPMs, but fewer of their readers are active investors. Moneycontrol costs more per thousand and usually costs less per relevant reader. Many BFSI plans use Moneycontrol as the core and add news sites for scale. Read our guide to PG, PMP and open auction to decide how much to lock in.

Tips for better results

Get compliance approval before you book, because SEBI, IRDAI and RBI rules on financial ads can delay creatives. Keep the mandatory disclaimer readable on mobile. Put one clear number in the banner, such as a rate or a return period, not a paragraph. Use calculators in rich media. And time your heaviest spend around Budget week and results season, when readers are most engaged.

A word on landing pages. Moneycontrol readers are used to fast, data-heavy pages. If your ad leads to a slow account opening form with ten fields, most of the paid clicks will drop off. Test the full journey on a mid-range Android phone before launch. It is the cheapest fix in the whole plan.