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DV360 and programmatic guides
Plain-English guides on DV360, programmatic buying, OTT and CTV, YouTube, measurement and industry media planning.
Our blog explains DV360 and programmatic advertising in plain English, with practical guides on account setup, deal types, OTT and CTV, YouTube ads, measurement and industry-specific media planning in India.
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- For Agencies
How to Choose a Programmatic Advertising Agency in 7 Steps
A practical, seven-step way to choose a programmatic advertising agency: write the brief, build a shortlist, ask the right questions, score proposals, run a paid test and sign clear terms.
· 8 min read
- For Agencies
White-Label Programmatic Advertising Services for Agencies
White-label programmatic lets your agency offer OTT, CTV, YouTube and publisher campaigns without building a trading desk. Here is how it works, who does what and what to check in a partner.
· 7 min read
- For Agencies
Is a DV360 Managed Service Worth It? Scope, Fees and the First 90 Days
Picture a Bengaluru skincare brand with ₹20 lakh a month and no programmatic team. Before it pays a managed DV360 fee, it should check the plan, the invoice and the dashboards. Here is what to look for.
· 10 min read
- For Agencies
DV360 Resellers in India: How to Choose the Right Partner
What a DV360 reseller does, the types you will meet in India, and a practical checklist on access, fees, data ownership, deals, support and exit to help you choose well.
· 7 min read
- For Agencies
Programmatic Agency, Specialist or In-House? Partner Types Compared for India
Network trading desk, independent specialist, DV360 provider, in-house seat or white-label partner? How five kinds of programmatic partner compare for Indian brands, and which one fits when.
· 10 min read
- Programmatic Basics
How Does AI Optimise Programmatic Advertising? A Practical Guide
In programmatic buying, AI sets bids, widens audiences and paces budgets. This guide shows how that works in DV360 and other DSPs, what it needs from you, and where people still make the difference.
· 9 min read
- Measurement
How to Use CM360 for Campaign Attribution: A Practical Guide
Campaign Manager 360 can show which ads and channels played a part in a conversion, not just the last click. Here is how to set up Floodlight, pick a model and read the reports honestly.
· 10 min read
- DV360 Guides
How to Connect DV360 With GA4: Linking Steps and Settings
Step-by-step guide to linking a GA4 property with DV360 from either side, which settings to turn on, how to check the link, and why GA4 and DV360 conversion numbers differ.
· 7 min read
- Measurement
How to Measure Incremental Reach Across Advertising Channels
How to measure incremental reach across YouTube, OTT, display and TV: DV360 overlap reports, the random duplication formula, worked ₹ examples and planning tips.
· 7 min read
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