Dainik Jagran Advertising

Who reads Dainik Jagran online?

Jagran's readers are mostly Hindi speakers in north and central India. Uttar Pradesh is the biggest single market, followed by Bihar, Jharkhand, Uttarakhand and the Delhi region. The audience includes small business owners, government job aspirants, farmers' families with smartphones and young readers following cricket and exams.

Jagran New Media is the digital arm of Jagran Prakashan. It reported 100.6 million total unique visitors across its network for June 2022, based on Comscore MMX Multi-Platform data. In April 2024 it said it held the number 7 spot among India's news and information publishers on Comscore, with growth in views and time spent. These are company-reported figures, so ask us for the latest numbers when you plan.

In print, IRS 2019 Q4 gave Dainik Jagran a total readership of about 6.9 crore. That was the highest of any Hindi daily in the survey.

Which Jagran sites can you advertise on?

The network is wider than most planners realise. That helps when you want context, not just reach.

Not every property is available on every deal. We confirm the list when we set up the campaign.

Display banners carry most of the volume and keep costs down. Rich media, such as expandable mobile units, suits product launches where you need the reader to stop scrolling. Native cards blend into the news feed and work well for financial products and education. In-stream video on Jagran's own video stories gives you reach outside the OTT apps, while out-stream units play inside articles.

Homepage and section takeovers are sold directly. They are worth it for a single big day, like a car launch or a Diwali sale opening.

When should you advertise on Dainik Jagran?

Plan around three kinds of peaks. The first is news: election counting days in Uttar Pradesh and Bihar draw very heavy traffic. The second is exams and results, when Jagran Josh and the education sections fill up with students and parents. The third is festivals, from Navratri and Diwali to Chhath in Bihar and eastern UP, which bring retail, jewellery and auto spending.

Quieter months, such as the middle of the monsoon, often give better rates for brands that run all year.

What do Dainik Jagran ads cost?

Indicative Dainik Jagran ad rates through DV360 are ₹150–400 CPM on private and PG deals. Open auction display is ₹40–120 CPM, rich media ₹90–220 and in-stream video ₹120–280. We work with a minimum of about ₹5 lakh per campaign.

The final Dainik Jagran CPM depends on property, section, state and season. A Jagran Josh deal in the week of a big result will cost more than run-of-network display in August. Rates are confirmed per campaign and GST is extra. A free media plan gives you a first split to discuss with our team.

How do you measure results on Jagran?

Reports come straight from DV360. You see impressions, reach, frequency, viewability, clicks and video completion, split by property and state. For lead generation, such as admissions for a coaching institute in Kanpur, add a Floodlight tag so we can report cost per lead. Brand lift is possible for larger awareness campaigns.

How does Jagran compare with Bhaskar and Amar Ujala?

The three overlap less than you might think. Jagran leads in central and eastern UP, Bihar and Jharkhand. Dainik Bhaskar is stronger in Madhya Pradesh, Rajasthan and Gujarat. Amar Ujala is strongest in western UP, Uttarakhand and Himachal. A brand selling across the Hindi belt usually needs at least two of them, and frequency caps across all three avoid wasted repeats. The publishers page lists other options.

Tips for better results

Write in simple, spoken Hindi rather than formal translations of English copy. Use Jagran Josh for anything aimed at 17 to 25 year olds. Run a separate creative for Bihar and eastern UP during Chhath. Book result-day and election-day inventory early. And keep a static banner version of every rich media unit, because some placements will only take standard sizes.