Eenadu Advertising

Who reads Eenadu online?

Eenadu is the Telugu daily published by Ushodaya Enterprises, part of the Ramoji Group. In print it has long been the most-read Telugu newspaper. IRS 2019 Q1 ranked it first among Telugu dailies and sixth among all dailies in India.

Online, the audience mirrors the paper. Readers are Telugu speakers in Hyderabad and in the towns and districts of both states, from Vijayawada and Visakhapatnam to Khammam and Kurnool. They follow state politics closely, read Telugu cinema news, and check local district pages. Many Telugu professionals in Bengaluru, Chennai and abroad also read Eenadu to stay in touch with home.

We have not found an independent, recent digital audience figure for Eenadu that we can cite. We share the publisher's current numbers when we plan your campaign.

Telugu is one of India's most spoken languages, yet much digital advertising in the two states still runs in English. Eenadu advertising lets you meet readers in Telugu, in a news setting they already trust.

It works well for categories that sell district by district. Think of a tractor brand pushing a Kharif offer in Guntur and Krishna, a Hyderabad real estate developer looking for buyers in Warangal and Karimnagar, or an engineering college promoting admissions across both states. Each can use the same publisher with different geo targeting and creative.

What ad formats can you use?

Takeovers are sold directly. We request them on your behalf when they fit the plan.

When should you advertise on Eenadu?

Sankranti in January is the biggest festival season in Andhra Pradesh, with heavy spending on clothes, gold, vehicles and appliances. Ugadi, the Telugu new year, is another strong moment. Dasara and Diwali drive autumn sales, and Bathukamma is important in Telangana.

Election counting days bring huge traffic in both states. Entrance exam results, including the state engineering and medical entrance tests, pull in students and parents in early summer. Big Telugu film releases also lift the cinema section, which suits youth brands and food delivery.

How much do Eenadu ads cost?

Indicative Eenadu ad rates through DV360 are ₹150–400 CPM on private and PG deals. Open auction display is ₹40–120 CPM, rich media ₹90–220 and in-stream video ₹120–280. The minimum spend is about ₹5 lakh.

Expect the Eenadu CPM to rise for Sankranti weeks, result days and single-district targeting. Broad two-state display in a quiet month is cheaper. All rates are confirmed per campaign and GST is extra. Ask for a free media plan to see a suggested budget split.

How do you measure Eenadu campaigns?

DV360 reporting shows impressions, unique reach, frequency, viewability, clicks and video completion. We break results down by state and district, which tells you whether coastal Andhra or north Telangana responded better. For admissions, test drives or site visits, place a Floodlight tag on your landing page so we can report cost per action. Larger campaigns can qualify for brand lift studies.

How does Eenadu compare with other options?

Eenadu is the Telugu news anchor. For Malayalam readers, see Manorama Online advertising. For English readers across the south, see The Hindu advertising. Many brands add Telugu content on OTT apps for video reach, and our guide to planning OTT campaigns explains how to choose apps by language.

Tips for better results

Write the copy in Telugu, and have a native speaker check it. Use separate creatives for Andhra Pradesh and Telangana when the offer or the dealer network differs. Mention the city or district for local offers. Start Sankranti campaigns in the last week of December, since buying begins early. And run sound-off video with Telugu captions, as most viewing is on phones.