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DV360 Account

DV360 service

DV360 Self-Serve Account

Get your own DV360 seat and run programmatic campaigns your way, with full control.

A DV360 self-serve account gives your team direct login access to Google Display & Video 360 so you can plan, buy and optimise programmatic campaigns yourself. Access is set up under a partner (reseller) seat, which handles billing, inventory deals and platform permissions. It suits teams that already have programmatic skills and want full day-to-day control.

Last updated: 11 November 2026

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A marketer beside a laptop showing a rising campaign chart, with a key for their own account access.

Who is the Self-Serve Account for?

  • Agencies

    Agencies with trained traders who want their own DV360 access for many clients without building a partner seat from scratch.

  • Brands

    Brands with an in-house media team that wants to own bidding, data and reporting directly.

  • SMEs and growing businesses

    Growing businesses with at least one person who knows programmatic and wants to test DV360 without a long contract.

What's included?

Everything you get with this setup, agreed in writing before we start.

  • DV360 advertiser setup under our partner seat
  • User access and permission roles for your team
  • Billing set up in ₹ with GST invoices
  • Access to Open Auction and deal-based inventory
  • Floodlight and conversion tracking setup help
  • Onboarding call and platform walkthrough
  • Ongoing support for access and billing questions

How does it work?

  1. 1

    Share your needs

    Tell us your brand, markets, monthly budget range and who on your team will use the platform.

  2. 2

    Complete KYC and agreement

    We verify your business details and agree the fee model and payment terms upfront.

  3. 3

    Get your account

    We create your advertiser under our partner seat and add your users with the right roles.

  4. 4

    Set up tracking

    We help you place Floodlight tags or connect Google Analytics so you can measure results.

  5. 5

    Launch and run

    Your team builds and runs campaigns. We stay on call for access, billing and deal requests.

How does it compare?

Self-Serve vs Co-Managed vs Managed: control, support, fee model, minimum spend and reporting.

Self-Serve vs Co-Managed vs Managed
FeatureSelf-ServeCo-ManagedManaged
Who runs campaigns (control)Your team, fullyShared: you approve, we help runOur experts, end to end
Support levelAccess, billing and deal helpHands-on setup, optimisation and trainingFull service with a named account manager
Fee model% of media spend or fixed monthly fee% of media spend or fixed monthly fee% of media spend or fixed monthly fee
Minimum spendAgreed upfront, typically lowerAgreed upfront, typically moderateAgreed upfront, typically higher
ReportingYou build your own in DV360Shared dashboard and review callsOur DV360 Reports Section, plus weekly and monthly reports with next steps
Setup timeFastest, once KYC is doneA little longer to agree rolesIncludes planning before launch
Best forTeams with programmatic skillsTeams building skillsTeams that want results without hiring

What are the benefits?

  • Full control

    Your team sets bids, audiences and budgets. No waiting on an outside trader.

  • Faster start

    Skip the long process of getting your own partner seat. Use ours instead.

  • Local billing

    Pay in ₹ with GST invoices, not in foreign currency.

  • Deal access

    Ask us to set up private deals with OTT, news and DOOH publishers.

  • Own your data

    Your audiences, reports and learnings stay with your team.

DV360 Self-Serve Account: frequently asked questions

Do I need programmatic experience to use a self-serve account?
Yes, it helps a lot. DV360 has many settings, and mistakes can waste budget fast. If your team is new to it, look at our co-managed account instead.

Can I get a DV360 account directly from Google?
Google usually gives DV360 access through partner or reseller seats, not to every advertiser directly. A partner seat handles billing, contracts and permissions. We set your advertiser up under our seat so you can start sooner.

How is a self-serve account priced?
We usually charge a percentage of media spend or a fixed monthly fee. We agree the model upfront, before you sign. Contact us for a quote based on your budget.

Can I move to a managed service later?
Yes. Many teams start self-serve and later ask our experts to take over some or all campaigns. Your account, data and history stay in place.

Who owns the campaign data?
You do. Your team sees all reports and audience data in your advertiser account. We do not use your data for other clients.

Related services

Media you can plan

See what you can buy on DV360 with us, with indicative rates: connected TV and OTT, YouTube, news publishers and DOOH screens.

Get a proposal for the Self-Serve Account

Tell us what you need. A specialist replies within one working day with scope, timelines and a clear fee model.

Use your work email, e.g. name@yourcompany.com

We reply within one working day. No spam.

What would you like to do next?

Get a free media planFrom our team, within one working day Talk to an expertReply within one working day Read a related guideWhat Is the Minimum Budget for DV360? Figures for India
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