Sample report

Inside our DV360 Reports Section

This is the reporting agencies and brands get when we run their DV360 campaigns. Explore a sample campaign below, from the headline numbers to daily delivery, budget pacing and detailed reports by creative, audience, location and channel.

The DV360 Reports Section is our client reporting dashboard. It pulls delivery data from DV360 through its APIs and shows spend, impressions, unique reach, frequency, CPM and video completion, with date-wise detail and reports by creative, audience, geography, channel and placement. You get your own login when we run your campaigns through our DV360 Managed Service or a Campaign-Based Engagement.

See the sample report Talk to our team

Sample data. Every figure on this page belongs to an illustrative campaign, not a real client's results.

DV360 Reports Section Sample data

Total spends: ₹18.4 L
Impressions: 1.06 Cr
Unique reach: 38.2 L
Average frequency: 2.8
CPM: ₹174
Video completion rate: 71%

Spend by channel

YouTube42%
Connected TV25%
Online video18%
Display15%

Budget pacing

Delivered against plan, by week

DeliveredPlan

What each metric means

Total spends: Media spend delivered in the period.
Impressions: The number of times an ad was shown.
Unique reach: The estimated number of different people who saw at least one ad, counted once across channels and devices.
Average frequency: Impressions divided by unique reach, so the average number of times each person saw an ad.
CPM: Cost per 1,000 impressions: spend divided by impressions, multiplied by 1,000.
Video completion rate: Completed views as a share of video starts.
Video quartiles: How many video starts played to 25%, 50%, 75% and 100% of the video.
Cost per completed view: Video spend divided by completed views.
Click-through rate (CTR): Clicks as a share of impressions.
Engagement rate: Clicks plus interactions such as unmutes, full-screen views and banner expansions, as a share of impressions.
Viewability: The share of measurable impressions that were actually seen: at least half the ad on screen for one second for display, or two seconds for video.

Get these reports for your own campaigns

When we run your campaigns through our DV360 Managed Service or a Campaign-Based Engagement, you get your own login to the DV360 Reports Section. You don't need DV360 access: the data comes from DV360 through its APIs and is updated every morning, and we can set up logins for your own clients too.

Talk to our team

FAQ

Questions about reporting

Is this real campaign data?

No. Everything on this page comes from an illustrative four-week campaign. Your own dashboards show the figures for your own campaigns.

Who gets access to the DV360 Reports Section?

Agencies and brands whose campaigns we run through our DV360 Managed Service or a Campaign-Based Engagement. Each gets their own login.

Do I need a DV360 login to see my reports?

No. We don't give DV360 access under these engagements. The DV360 Reports Section pulls your delivery data from DV360 through its APIs, and your account manager can walk you through any number.

How up to date are the numbers?

They update once a day. Each morning, India time, the dashboards add the previous day's delivery, and the last few days are refreshed again so any late DV360 corrections are picked up.

Can I share the reports with my clients?

Yes. Ask your account manager to set up a login for your client, with access to just their advertiser. They can then check their reports whenever they like.

Which reports are included?

A campaign performance overview, daily and weekly delivery trends, budget against actual spend, a date-wise detail table, and reports by creative, by audience and geography, and by channel and placement. They are the same reports you see in the sample on this page.