FAQ
DV360 account FAQs
Quick answers about DV360 accounts, pricing, inventory and our free media plans.
DV360 Account is an independent Indian company, not Google. We give agencies and brands DV360 access through our partner seat, or plan and run their campaigns for them. Pricing is agreed upfront, with media cost and our fee shown separately. Premium OTT and news deals have minimum spends, such as about ₹5 lakh per news publisher.
General
What is DV360?
Display & Video 360 (DV360) is Google's platform for buying programmatic ads. It lets you buy display, video, CTV, audio, native and DOOH ads from many publishers in one place. Read our guide to DV360 to learn more.
Are you Google?
No. DV360 Account is an independent Indian company. We give agencies and brands access to Google's Display & Video 360 through our partner seat, and plan and run DV360 campaigns for them. Display & Video 360 and Google Marketing Platform are trademarks of Google LLC. This site is not operated by Google.
Accounts
How do I get a DV360 account in India?
Most advertisers get DV360 access through a partner or reseller seat, not directly from Google. We set up an advertiser for you under our partner seat, complete KYC and agree fees upfront. Contact us to get started.
Which DV360 account type is right for me?
It depends on your team's skills. Choose self-serve if you have trained traders, co-managed if you want help while you keep control, or managed service if you want our experts to run everything. See our services for details.
How is DV360 structured?
DV360 has five levels: Partner > Advertiser > Campaign > Insertion Order > Line Item. The partner holds billing and many advertisers. Each advertiser is one brand, and line items are where you set bids, targeting and inventory.
Planner
What is the free media plan?
Share your goal, audience, budget and dates, and a DV360 specialist sends you a media plan — channel mix, premium publishers, indicative rates and estimated reach — within one working day. Free, no obligation. Ask for your free media plan.
Are the numbers in a free media plan guaranteed?
No. Media plan figures are estimates based on industry benchmarks and our current rate card. Final rates, availability and delivery are confirmed by our team before launch. See our disclaimer.
Pricing
How do you charge for DV360 services?
We usually charge a percentage of media spend or a fixed monthly fee. The model depends on the service and how much work we take on. We agree it upfront, in writing, before you start.
Is there a minimum spend?
Yes, a minimum spend usually applies, and it varies by service type and inventory. Managed services and Programmatic Guaranteed deals often need a higher commitment. We agree it upfront. Ask us for details.
Can I pay in rupees with GST invoices?
Yes. We bill in ₹ with GST invoices, so you do not need to pay in foreign currency. Payment terms are agreed during onboarding.
Inventory
Which OTT and premium publishers can I reach?
Through DV360 you can reach OTT apps such as JioHotstar, ZEE5, SonyLIV, Sun NXT and aha, plus premium news publishers, DOOH screens and native networks. Availability depends on dates, deal type and budget.
What is the difference between Open Auction and private deals?
Open Auction is real-time bidding open to all buyers. Private deals (PMP, Preferred Deal and Programmatic Guaranteed) give you access to chosen publisher inventory, often at agreed prices. See our glossary for each term.
Still have a question?
Ask our programmatic experts. We reply within one working day.
- Reply within one working day
- Transparent pricing, agreed upfront
- No obligation
Thanks, we have your request.
A programmatic expert will reply within one working day. We've sent a confirmation to your email.
Planning a campaign? Ask for a free media plan as well.