Economic Times Advertising

Who reads The Economic Times?

The Economic Times is one of India's best known business newspapers, and its website carries that audience online. Readers include stock market investors, company founders, finance professionals, consultants and senior managers. Many visit several times a day while markets are open.

Comscore data reported by Storyboard18 shows ET at about 31.4 million unique visitors in February 2026. An earlier Comscore report, carried by MediaInfoline, put it at about 39.9 million in April 2025. Business news audiences rise and fall with markets, so expect higher numbers in volatile months and around the Budget.

The site also runs ET Prime, a paid membership product. Its existence tells you something useful: a part of the ET audience pays for business journalism, which is a good signal of intent and income.

What can you advertise on ET?

Economic Times advertising works best for categories where the buyer is a professional or an investor. Typical advertisers include banks, mutual funds, insurers, stockbrokers, fintech apps, B2B software, business schools, premium cars and real estate.

Homepage takeovers and newsletter sponsorships are sold directly by the publisher. We can ask for quotes, but those are not standard CPM deals.

When should you advertise on The Economic Times?

Timing matters here more than on general news sites. Four windows stand out.

The Union Budget, usually on 1 February, brings very high attention to tax, policy and markets coverage. Quarterly results season, in the weeks after each quarter ends, brings investors back to company pages daily. RBI monetary policy days lift banking and loans content. And the January to March tax-saving season is the peak for ELSS funds, insurance and other tax products.

A mutual fund house launching a new fund offer, for example, might run a two-week PG burst on markets and personal finance pages, then hold a smaller always-on line.

How do you target business decision makers on ET?

Section choice does most of the work. Running on markets, wealth, tech or startups pages already narrows the audience. Add geography if your sales team covers only certain cities.

For B2B brands, DV360 allows first-party lists, such as account or customer lists, where the deal and match rates allow. Pair that with office-hours delivery on desktop to reach people at work. Keep the audience wide enough to deliver, though. A ₹5 lakh budget spread over too many filters will not spend.

How do you measure ET campaigns?

We report impressions, unique reach, frequency and viewability for every deal. Business readers often read on desktop with longer dwell time, so viewability is usually a useful health check.

For lead generation, track form fills or demo requests with Floodlight or your own tags, and measure cost per lead across sources. Brand lift is available where budgets qualify. Do not judge ET only on click-through rate. Senior readers often research later, through search or a direct visit.

How does ET compare with other business news sites?

ET brings the weight of a long-running business daily, with deep markets and company coverage. Mint leans toward policy, personal finance and long-form analysis. Business Standard has a loyal readership in finance and policy circles. Moneycontrol, which is not a newspaper title, competes closely for investor traffic.

Most finance and B2B plans use two business titles together for reach, with a cap on frequency across both. Ask for a free media plan to see how the budget splits, or read how we buy premium publisher inventory.

Tips for better results

Lead with a number or a clear benefit, such as a rate, a return range or a time saving. Business readers scan quickly. Match the creative to the section, so a markets page ad talks about investing, not lifestyle.

Check regulatory rules before launch if you are in mutual funds, insurance or lending. Standard disclaimers need to be readable on mobile sizes. Finally, schedule heavier delivery on weekdays, when ET's working audience is most active.