Scale-Up Incentive Terms

These terms explain how Scale-Up Incentives work. They are offered by DV360 Account ("we", "us" or "our") to selected agencies and brands based on our eligibility criteria.

Scale-Up Incentives are our own programme as an independent company. They are not offered by Google, Display and Video 360 (DV360), any other demand-side platform (DSP), or any publisher or OTT platform, and none of them is a party to it.

These terms sit alongside the written agreement we sign with each agency or brand. If the two ever differ, the signed agreement applies.

1. Managed accounts only

Scale-Up Incentives are available only on managed accounts, meaning campaigns that our own team plans, sets up and runs. In practice that covers our DV360 Managed Service and Campaign-Based Engagements.

Self-serve, co-managed, advertiser, child seat and partner accounts are not part of the programme, and campaigns run on them do not earn a Scale-Up Incentive.

2. Reporting through the DV360 Reports Section

Report access is given through the DV360 Reports Section, our reporting platform. It pulls campaign data from DV360 using DV360's APIs, so the numbers you see come from the same source our team uses to run and optimise the campaign.

3. No DV360 access

We do not give agencies or brands any login, seat or user access to DV360 under this programme. Campaigns run inside our own DV360 setup, and everything you need to follow them is shared through the DV360 Reports Section.

4. Live dashboards

You get live dashboards in the DV360 Reports Section. They show spend and delivery for every campaign while it runs, and agencies can share them with their clients whenever they need to.

5. Prepaid campaigns only

Scale-Up Incentives apply only to the prepaid payment model. A campaign goes live once we have received payment for it. Campaigns on credit terms are not eligible.

6. Our right to accept or decline

We review every media plan before agreeing to a Scale-Up Incentive. Depending on the plan, including its channels, inventory, budget, dates and brand safety needs, we may offer an incentive, offer different terms, or decide not to offer one. That decision rests with us.

7. Agreed terms stay fixed

Once a Scale-Up Incentive has been agreed in writing, its terms stay as agreed. Any change, whether we ask for it or you do, needs a revised document signed by both sides. Until that revised document is signed, the original terms continue to apply.

8. Incentives vary by budget and campaign type

There is no single rate for every campaign. The Scale-Up Incentive depends on the budget and the type of campaign. As a guide, the standard rate is 2% of the delivered media value on eligible campaigns, and higher rates up to a maximum of 5% are possible for committed spend. The exact rate for each campaign is confirmed in writing before it starts.

How incentives are calculated and paid

Scale-Up Incentives are calculated on the media value actually delivered, as shown in the DV360 Reports Section, and paid after the campaign has been delivered. Media that is not delivered, or a campaign that is cancelled, does not earn an incentive.

Questions

If anything here is unclear, or you want to talk through eligibility before sending a brief, please contact our team.