ESPNcricinfo Advertising (Now Cricinfo)

What is ESPNcricinfo now called?

ESPNcricinfo is now Cricinfo. On 23 June 2026, JioStar announced the rebrand, describing it as part of the transition that followed the Reliance and Disney merger in India. The site is moving to cricinfo.com, and its apps carry the Cricinfo name on the App Store and Google Play. Old espncricinfo.com links and bookmarks still redirect to the site.

The name is not new. Cricinfo was founded in 1993 and carried the ESPN label for years after ESPN bought it. Many people still search for ESPNcricinfo advertising, so we use both names on this page.

Who uses Cricinfo?

Cricinfo's users are serious cricket fans. They check live scores, read ball-by-ball commentary, follow match reports and dig into the statistics database. The English-language audience in India leans towards urban, educated fans, and coverage of women's cricket has widened the base.

Traffic jumps around matches. Comscore published a study in June 2025 on the India vs England series in early 2025. It found that combined unique visitors to Cricinfo and Cricbuzz on mobile were 89% above normal on the day of the third ODI. We do not quote a total India audience figure here, as we could not verify a recent independent one. We share the publisher's current numbers when we plan.

Cricket is the one content type that brings much of India to its screens at the same time. Video on the broadcaster is the obvious buy, but it is expensive and often sold out. Cricinfo gives you the same fans on their phones, at a lower entry point, while they follow the score.

It works for categories that already spend on cricket: cars and bikes, telecom, banking and payments apps, consumer electronics, beverages and travel. A two-wheeler brand could run rich media on commentary pages during India's home series. A credit card could target Bengaluru and Mumbai fans during IPL evenings.

What ad formats are available?

Takeovers and series sponsorships are sold directly. We can request them for larger budgets.

When should you advertise on Cricinfo?

The IPL, usually from March to May, is the longest and busiest stretch. ICC tournaments bring global attention, and India's matches bring the biggest peaks. Home and away bilateral series give cheaper, steady traffic. Women's cricket events have grown into worthwhile windows of their own.

Match timing matters. Evening IPL games suit consumer brands. Day games in overseas series bring heavy traffic during office hours, which suits B2B and finance.

How much do Cricinfo ads cost?

Indicative ESPNcricinfo ad rates through DV360 are ₹150–400 CPM on private and PG deals. Open auction display is ₹40–120 CPM, rich media ₹90–220 and in-stream video ₹120–280. The minimum spend is about ₹5 lakh.

India match days, playoffs and finals sit at the top of each range. Non-India matches and quieter weeks sit lower. All rates are confirmed per campaign and GST is extra. Ask for a free media plan to rough out a cricket budget.

How do you measure a cricket campaign?

DV360 reports cover impressions, reach, frequency, viewability, clicks and video completion. For cricket we also split delivery by match day, so you can see which fixtures did the work. Pair this with brand lift for larger campaigns, or Floodlight tags for app installs and sign-ups.

If you are also running live cricket video, see our JioHotstar advertising guide for live sport rates and when to book.

Tips for better results

Cap frequency tightly, because fans refresh pages all match long. Rotate two or three creatives to avoid fatigue. Write match-aware copy, like a message for the toss or the last over. Book India fixtures and finals early. And plan for rain: keep some budget flexible so a washout does not leave delivery short.