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DV360 Account

Digital out-of-home advertising

Programmatic DOOH advertising in India

Put your brand on digital screens at airports, metro and railway stations, malls, office parks, residential societies and city roadsides, and buy them through DV360 by city, venue and time of day.

DOOH (digital out-of-home) advertising shows your ads on digital screens in public places such as airports, metro stations, malls and roadside billboards. Programmatic DOOH lets you buy those screens through DV360 by city, venue type and time of day, paying per thousand estimated viewers. Indicative CPMs in India range from about ₹250 to ₹900, with airports at the top end.

Last updated: 11 November 2026

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A city street with a large digital billboard and a digital screen at a station entrance.

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Open any venue for its audience, targeting options, indicative costs and how to book it.

Compare at a glance

Indicative figures for planning. Final rates, availability and minimum spends are confirmed for each campaign, and GST is extra.

VenueTypeLanguagesIndicative CPMMinimum spend
Airport Travel and transit DOOH Mostly English, with Hindi and the local state language on many screens. Creative language is your choice and can vary by airport. ₹400–900 per 1,000 estimated audience impressions ₹3 lakh
Metro rail Transit DOOH English and Hindi in the north, with Kannada, Tamil, Telugu, Marathi or Bengali used in other cities. You can run a different language version per city. ₹250–700 per 1,000 estimated audience impressions ₹2 lakh
Railway station Transit DOOH Hindi and English on most screens, with the regional language in each state. Creative can be produced in several languages for different stations. ₹250–700 per 1,000 estimated audience impressions Confirmed per campaign
Shopping mall Retail DOOH English and Hindi in most malls, with the regional language common in southern, western and eastern cities. ₹250–700 per 1,000 estimated audience impressions ₹2 lakh
Highway and city digital billboards Roadside DOOH English and Hindi in most cities, and the state language in the south, west and east. Short headlines in the local language often read faster from a moving vehicle. ₹250–700 per 1,000 estimated audience impressions ₹2 lakh
Corporate park and office tower Workplace DOOH Mostly English, which suits corporate audiences in every city. Hindi and regional language versions can be added for specific parks. ₹250–700 per 1,000 estimated audience impressions ₹2 lakh
Residential society (lift and lobby screens) Residential DOOH English and Hindi are common, with Kannada, Tamil, Telugu or Marathi suited to societies in those states. Creative can be set per city. ₹250–700 per 1,000 estimated audience impressions Confirmed per campaign
Bus shelter and street furniture Street furniture DOOH English plus the local language in each city, such as Kannada in Bengaluru or Marathi in Mumbai, with Hindi common in the north. ₹250–700 per 1,000 estimated audience impressions Confirmed per campaign

Why brands add DOOH to their media plans

  • Unskippable and always on

    Screens in busy places cannot be scrolled past or blocked, and they reach people outside their homes.

  • Right place, right time

    Show breakfast ads in the morning, cab ads late at night, or rain gear only when it rains, where the network supports it.

  • Hyperlocal

    Pick specific cities, neighbourhoods or venues near your stores, showrooms or project sites.

  • Premium audiences

    Airports and office parks reach frequent flyers and working professionals that are hard to find elsewhere.

  • Flexible budgets

    Programmatic buying lets you start small, test a few cities and change creatives without reprinting anything.

  • Works with mobile and video

    Pair DOOH with mobile and online video in the same areas to build reach and recall together.

How buying through us works

  1. 1

    Choose cities and venues

    Tell us where your customers are and which places they visit.

  2. 2

    We find screens

    We check which programmatic screen networks cover those venues and share counts, audiences and rates.

  3. 3

    Prepare creatives

    We share sizes and durations for each network. DOOH creatives are silent and need clear branding.

  4. 4

    Launch with dayparting

    Deals go live in DV360 with the hours, days and triggers you choose.

  5. 5

    Proof of play and reporting

    You get plays, estimated impressions and screen level reports, plus footfall or lift studies where available.

Our DV360 Managed Service handles the whole buy for you, from setup and deals to optimisation and reports. A Campaign-Based Engagement suits a single launch or a festive burst. If your team prefers to run its own buying, we can set you up with a DV360 Self-Serve Account.

More about DOOH advertising

What DOOH can you buy through us?

We buy the digital screens that DOOH supply partners make available in DV360, through Programmatic Guaranteed or private deals. That covers airports, metro and railway stations, malls, office parks, residential societies, roadside billboards and bus shelters, wherever those screens are live on programmatic supply in your cities. Printed hoardings, train wraps, station branding and most large takeovers are usually sold directly by the media owner or concessionaire, not through DV360.

When more than one network covers your venues, we compare them before you commit:

  • Which of your cities and venues each network actually covers
  • Whether you can pick single screens or only venue or city packages
  • Loop length and the share of the loop your ad gets
  • How the audience estimate is built, so CPMs are compared fairly
  • The proof of play and screen level reports each network supplies
  • Creative sizes and durations, and support for weather or event triggers

New to DOOH? Our guide to what programmatic DOOH is covers the basics, how it differs from a traditional hoarding and how multipliers change hour by hour.

How are DOOH impressions counted?

One play on a busy airport screen can be seen by many people at once. So DOOH networks estimate the audience for each play, using passenger counts, footfall data or traffic studies. This is often called an impression multiplier.

That is why you pay per thousand estimated viewers, not per play. Ask for the measurement method behind each network so you can compare them fairly.

Which venue should you pick?

Venue Who you reach Good for
Airports Frequent flyers, business travellers Premium brands, BFSI, travel, real estate
Metro and railway stations Daily commuters Mass brands, apps, FMCG, local retail
Malls Shoppers close to purchase Retail, fashion, food, electronics
Office parks Working professionals Fintech, B2B, insurance, food delivery
Residential societies Families at home Home, kids, grocery, local services
Roadside screens Drivers and commuters Auto, real estate, launches

What creatives do you need?

DOOH screens have no sound, and people look for only a few seconds. Keep the message short, use large text and show the brand from the first frame. Most networks run 10 or 15 second spots, in landscape or portrait depending on the screen. We share the exact specs for each network before production.

Questions we hear often

What is the minimum budget for programmatic DOOH?
Many networks start from about ₹2 to ₹3 lakh per campaign. Airports usually need more. We can test one or two cities first.

Can I choose exact screens?
Usually you choose cities, venue types and sometimes specific venues. Some networks also allow screen level selection.

Do DOOH ads play with sound?
Almost never. Plan silent creatives with large text and clear branding.

How do I know my ad played?
DOOH networks provide proof of play logs and screen level reports, which we share with you.

Can you book traditional hoardings too?
We focus on digital screens that can be bought programmatically. For printed hoardings, the media owner's own sales team is usually the best route.

Related reading

Explore other media

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