Manorama Online Advertising

Who reads Manorama Online?

Manorama Online is the digital arm of Malayala Manorama, a Kottayam newspaper founded in 1888. The website went live in 1997, which makes it one of the oldest Indian news portals. Today the group runs the Malayalam site and apps, the English site Onmanorama, and local news products for districts.

The audience is Malayali first. It includes families in Kerala's towns and cities, students, professionals who moved to Bengaluru or Chennai for work, and the large Malayali community in the Gulf. Manorama states 36 million unique visitors on its about page, as checked in October 2026, and says about 40% of readers are women. The page does not give a measurement period, so treat these as company figures.

Print gives useful context. In IRS 2019 Q1, Malayala Manorama recorded about 97.6 lakh average issue readers, the highest among regional language dailies in that release.

Kerala is a distinct market, and it rewards brands that treat it that way. Literacy is high, remittance income is significant, and consumers spend heavily on gold, cars, home appliances, healthcare and children's education. Yet many national campaigns reach Kerala only through English or Hindi media.

Manorama Online advertising puts your brand in front of Malayalis in the language they read the news in. A jewellery brand running an Akshaya Tritiya offer, a private hospital promoting a new cardiac wing in Kochi, or a Bengaluru developer selling flats to Malayali techies can all use the same publisher with different targeting.

What ad formats are available?

Takeovers are sold directly by the publisher. We request them for you and run the rest programmatically.

When should you advertise to Malayali readers?

Onam, usually in August or September, is the biggest season. Retail, gold, textiles, appliances and auto all spend heavily, so book well ahead. Vishu in April is the second big festival. Christmas matters more in Kerala than in most states. Ramadan and Eid are important for brands reaching the Gulf Malayali audience. Results season brings parents and students to the education pages.

Monsoon months can be quieter for advertisers, which can mean better rates for always-on campaigns. Kerala's local body and assembly elections also bring sharp traffic peaks on counting days.

How much do Manorama Online ads cost?

Indicative Manorama Online ad rates through DV360 are ₹150–400 CPM on private and PG deals. Open auction display runs ₹40–120 CPM, rich media ₹90–220 and in-stream video ₹120–280. The minimum spend is about ₹5 lakh.

Onam weeks, single-district targeting and video sit at the higher end. Broad Kerala display in a quiet month sits lower. All rates are confirmed per campaign and GST is extra. Ask for a free media plan to see how a budget could split.

How do you measure Manorama campaigns?

Reporting comes from DV360. You see impressions, reach, frequency, viewability, clicks and video completion, split by Malayalam and English inventory and by geography. Add a Floodlight tag for leads, such as hospital appointments or course enquiries. Larger awareness campaigns can qualify for brand lift.

How does Manorama compare with other south Indian options?

Manorama is the Malayalam pick. For Telugu readers, see Eenadu advertising. For Tamil Nadu and English readers across the south, see The Hindu advertising. For video in Malayalam, OTT apps add reach, and our CTV and OTT advertising page covers those.

Tips for better results

Write the creative in Malayalam for Manorama Online and in English for Onmanorama. Do not rely on a machine translation, because readers notice. Plan Onam campaigns at least a month out. Use local references, such as the boat races or a city name, for retail offers. And if you are targeting Malayalis outside Kerala, say so in the copy, for example "for Malayalis in Bengaluru".