Disclaimer on Estimates

Last updated: 29 October 2026

This disclaimer applies to the media plans we send, sample plans, cost figures and other estimates on dv360account.com (the "Site"), run by DV360 Account.

Media plan figures are estimates

The figures in the media plans we send and in sample plans, such as impressions, reach, views, clicks, CPM, CPV, CPC and budget splits, are estimates. They are based on:

• Industry benchmarks for similar campaigns
• Our current rate card, which may change
• The inputs you give, such as budget, dates, markets and audiences

What can change the final numbers

Real results depend on many things outside the plan, including:

• Publisher inventory availability on your dates
• Demand from other advertisers, especially in festive and cricket seasons
• Targeting choices, creative quality and landing pages
• Buying type, such as Open Auction, Private Marketplace, Preferred Deal or Programmatic Guaranteed
• Platform, publisher and policy changes

Final terms are confirmed by our team

Final rates, inventory availability and expected delivery are confirmed in writing by our team before any campaign starts. Only a signed agreement or approved insertion order sets binding terms.

Not a guarantee

Estimates on the Site are not a guarantee of cost, reach, delivery, performance, sales or any other result. Please do not make financial or business commitments based only on these figures. We are not liable for decisions made only on the basis of media plan estimates.

Not official Google content

Display & Video 360 and Google Marketing Platform are trademarks of Google LLC. This site is not operated by Google. Publisher and platform names mentioned on the Site belong to their owners and are used only to describe available inventory.

Questions

For an accurate plan and quote, please contact our team.