Cricbuzz Advertising

Who uses Cricbuzz?

Cricbuzz is where Indian cricket fans go for the live score. They use it for ball-by-ball commentary, scorecards, news, stats and match analysis, on the app and on the web. Many check it while watching the TV broadcast. Others follow on the phone at work or on the way home when they cannot watch.

Comscore's Sports Highlights on Digital 2025 report put Cricbuzz at 53 million unique visitors, as reported by Indian Television in November 2025. Cricbuzz's own figures for IPL 2025 showed 25 million daily active users during the tournament. The audience leans young and male, though women fans have grown with the IPL and women's cricket.

Cricbuzz has been owned by Times Internet since 2014. In May 2025, Times Internet and Dream Sports announced an agreement for Dream Sports to invest 50 million US dollars in Cricbuzz and Willow, as a minority investment.

What can you advertise on Cricbuzz?

Cricbuzz does not sell the match broadcast itself. Its inventory sits around scores, commentary, news and its own video. That is the point. You reach fans during the match at a fraction of what a broadcast sponsorship costs.

How much do Cricbuzz ads cost?

Cricbuzz CPMs are above general news, because live cricket attention is valuable. Indicative PG and private deal CPMs run ₹200–420. Open auction display is about ₹40–120, rich media ₹90–220 and in-stream video ₹120–280. The minimum spend is about ₹5 lakh.

India matches, ICC events, IPL playoffs and finals sit at the top of the range. A bilateral series involving other teams costs less. Final Cricbuzz ad rates are confirmed per campaign, and GST is extra.

When should you advertise on Cricbuzz?

The IPL, usually from March to May, is the biggest stretch of the year. ICC tournaments come next, especially when India plays. Home and away India series fill most other months. Women's cricket, including the WPL, has grown and costs less to own. Domestic and overseas leagues add quieter weeks with lower rates, good for always-on brands that want cricket context without peak pricing.

Think about what fans are doing. A food delivery brand can run late-evening IPL creatives when people order during the second innings. A bike maker can own the India match days of a series with one message.

How do you measure Cricbuzz campaigns?

We report impressions, unique reach, frequency and viewability, split by match or series. Video adds completion rate. Watch frequency closely. A fan can refresh the score page 50 times in a match, and without a cap your banner shows every time. Tag your landing pages to track visits and orders during match hours. Brand lift studies are available where eligible.

How does Cricbuzz compare with streaming the match?

Streaming platforms with cricket rights sell video ads inside the live broadcast, at much higher CPMs and minimums. Cricbuzz gives you the same fans, at the same moments, in a second-screen setting at a lower cost. Many brands run both. They put the big brand film on the stream and use Cricbuzz for frequency and offers. Our CTV and OTT advertising page covers the streaming side.

Tips for better results

Make match-aware creatives, such as a different line for a chase or a collapse, and rotate them often. Use bright, simple banners that read in one glance between balls. Cap frequency per match day, not only per week. Some categories face legal limits, for example real-money gaming after India's 2025 online gaming law, so we check category rules before booking. And plan the IPL at least a month ahead, because the best match days go first. To see how Cricbuzz stacks up on cost against other sites, ask for a free media plan.