Amar Ujala Advertising

Who reads Amar Ujala online?

Amar Ujala's readers are concentrated in north India. Western Uttar Pradesh is the heartland, with cities like Meerut, Agra, Aligarh, Bareilly and Moradabad. The brand is also one of the leading Hindi papers in Uttarakhand and Himachal Pradesh, and it has a solid presence in Punjab, Haryana, Jammu and Delhi NCR.

The digital audience follows the same map. Readers come for district news, cricket, exam results, government jobs and religion and astrology content. Many are young and read only on their phones. A good share live in towns where English news sites barely register.

In print, IRS 2019 Q4 gave Amar Ujala a total readership of about 4.4 crore. We do not quote a current digital audience figure here because we could not verify a recent independent one. We share the publisher's latest numbers when we build your plan.

The main reason to advertise here is geography. If you need people in Dehradun, Haldwani, Shimla or Mandi, there are not many premium publishers that reach them in volume. Amar Ujala advertising fills that gap for banks, cement and steel brands, two-wheeler dealers, real estate developers and state tourism boards.

The second reason is cost. With a minimum of about ₹5 lakh, a regional brand can run a proper test. For example, a Haridwar-based ayurvedic company could run two weeks of Hindi banners in Uttarakhand and western UP, measure site visits and then scale.

What formats can you buy on Amar Ujala?

Takeovers are sold directly by Amar Ujala. We request them when the budget supports it.

When is the best time to advertise?

Several dates matter for this audience. Uttar Pradesh and Uttarakhand assembly and local body elections bring heavy traffic on counting days. Board and recruitment exam results draw young readers in spring and summer. The Kanwar Yatra season and the Char Dham Yatra months lift religious and travel content in Uttarakhand. Then the festive run from Navratri to Diwali is the busiest season for retail, gold and auto.

Winter is a good time for Himachal and Uttarakhand tourism campaigns aimed at readers in Delhi, Punjab and Haryana.

How much do Amar Ujala ads cost?

Indicative Amar Ujala ad rates through DV360 are ₹150–400 CPM on private and PG deals. Open auction display banners are ₹40–120 CPM, rich media ₹90–220 and in-stream video ₹120–280. The minimum spend is about ₹5 lakh.

A single-district campaign in festival week will sit near the top of the range. Broad state targeting in a quiet month sits near the bottom. All rates are confirmed per campaign, and GST is added. Ask for a free media plan to see what your budget buys.

How do you track an Amar Ujala campaign?

You get DV360 reporting on impressions, unique reach, frequency, viewability, clicks and video completion. We split results by state and city, so you can see whether Dehradun did better than Meerut. For lead or sales goals, add a Floodlight tag or your analytics tag to the landing page. Brand lift is available on larger campaigns that meet the criteria.

How does Amar Ujala compare with other Hindi publishers?

Dainik Jagran gives more scale in eastern UP and Bihar. Dainik Bhaskar is stronger in Madhya Pradesh, Rajasthan and Gujarat. Amar Ujala is the pick for western UP and the hill states. Many north India plans run Amar Ujala and Jagran together with a shared frequency cap, so the same reader is not hit too often.

Tips for better results

Use the city name in the creative if you have a local offer. Keep Hindi copy short and conversational. Run sound-off video with clear Hindi captions. Shift budget to Uttarakhand and Himachal in pilgrimage and tourist seasons. And give each state its own line item, so you can see which market is earning its budget.