DV360 service
DV360 Child Seat Account
Run DV360 for your clients under our partner seat, without the cost and wait of your own.
A DV360 child seat is a setup where an agency gets its own section of Display & Video 360 under a larger partner (parent) seat. The agency can create and manage several client advertisers, while the parent seat handles the Google relationship, billing and platform terms. It is a quicker way for agencies to offer DV360 without getting a partner seat of their own.
Last updated: 11 November 2026
Who is the Child Seat for?
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Agencies
Agencies that want to run DV360 for several clients under their own name and team.
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Brands
Large brands with many sub-brands that want one space to manage several advertisers.
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SMEs and growing businesses
Small agencies and consultants who want to offer DV360 without a big upfront commitment.
What's included?
Everything you get with this setup, agreed in writing before we start.
- Agency space under our DV360 partner seat
- Ability to manage multiple client advertisers
- User roles for your traders and clients
- Consolidated billing in ₹ with GST invoices
- Access to our private deals with premium publishers
- Onboarding and platform training
- Priority support for access and billing
How does it work?
- 1
Tell us about your agency
Share your client mix, expected spend and team size.
- 2
Agree terms
We complete KYC and agree fees, credit terms and responsibilities.
- 3
Set up your seat
We create your agency space, users and first client advertisers.
- 4
Onboard your team
We train your traders on structure, deals and reporting.
- 5
Scale up
Add new client advertisers as you win them. We support you as you grow.
How does it compare?
Self-Serve vs Co-Managed vs Managed: control, support, fee model, minimum spend and reporting.
| Feature | Self-Serve | Co-Managed | Managed |
|---|---|---|---|
| Who runs campaigns (control) | Your team, fully | Shared: you approve, we help run | Our experts, end to end |
| Support level | Access, billing and deal help | Hands-on setup, optimisation and training | Full service with a named account manager |
| Fee model | % of media spend or fixed monthly fee | % of media spend or fixed monthly fee | % of media spend or fixed monthly fee |
| Minimum spend | Agreed upfront, typically lower | Agreed upfront, typically moderate | Agreed upfront, typically higher |
| Reporting | You build your own in DV360 | Shared dashboard and review calls | Our DV360 Reports Section, plus weekly and monthly reports with next steps |
| Setup time | Fastest, once KYC is done | A little longer to agree roles | Includes planning before launch |
| Best for | Teams with programmatic skills | Teams building skills | Teams that want results without hiring |
What are the benefits?
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Start fast
Skip the long process of getting your own partner seat.
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Many clients, one place
Manage all your client advertisers from one login.
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Simple billing
One monthly invoice in ₹ across all your clients.
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Shared deals
Use deals we have set up with OTT, news and DOOH publishers.
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Your client relationship
You stay the face to your clients. We stay in the background.
DV360 Child Seat Account: frequently asked questions
What is the difference between a child seat and a partner account?
Can I add new clients myself?
Who manages the client relationship?
How are child seats priced?
Can I move to my own partner seat later?
Related services
- DV360 Partner AccountGuidance and setup support for agencies and large advertisers that want a full DV360 partner-level setup of their own.
- DV360 Advertiser AccountA dedicated advertiser in DV360 for one brand. It holds your campaigns, audiences, Floodlight tags and reports in one place.
- DV360 Self-Serve AccountYour own Display & Video 360 access through our partner seat. Your team plans, buys and optimises; we handle setup, billing and access.
Popular with
Media you can plan
See what you can buy on DV360 with us, with indicative rates: connected TV and OTT, YouTube, news publishers and DOOH screens.
Get a proposal for the Child Seat
Tell us what you need. A specialist replies within one working day with scope, timelines and a clear fee model.
Thanks, we have your request.
A programmatic expert will reply within one working day. We've sent a confirmation to your email.
Planning a campaign? Ask for a free media plan as well.