Skip to content
DV360 Account

YouTube advertising

YouTube advertising in India

Plan and run every YouTube ad type, from skippable in-stream and bumpers to Shorts, Masthead and connected TV, through DV360 alongside your OTT and display campaigns.

YouTube advertising lets brands show video ads before, during and between YouTube videos, in search and feeds, in Shorts and on smart TVs. The main ad types are skippable in-stream, non-skippable in-stream, bumper, in-feed, Shorts, Masthead and YouTube Select. Skippable ads are usually priced per view, from about ₹0.50, while bumper and non-skippable ads are priced per thousand impressions.

Last updated: 11 November 2026

Get rates and availability Get a free media plan
A laptop playing a video ad with a skip button next to a phone showing a vertical short video ad.

Choose an ad type

Open any ad type for its audience, targeting options, indicative costs and how to book it.

Compare at a glance

Indicative figures for planning. Final rates, availability and minimum spends are confirmed for each campaign, and GST is extra.

Ad typeTypeLanguagesIndicative priceMinimum spend
YouTube Skippable In-Stream Ads YouTube video ad format Target users by language settings, including Hindi, English, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi, Gujarati and Punjabi. Creative can be in any language. CPV ₹0.50–1.60 No fixed minimum. Budgets are agreed per campaign.
YouTube Non-Skippable In-Stream Ads YouTube video ad format Language targeting by user settings covers Hindi, English and major Indian languages such as Tamil, Telugu, Marathi, Bengali and Kannada. Run a separate creative per language. CPM ₹150–320 No fixed minimum. Budgets are agreed per campaign.
YouTube Bumper Ads YouTube video ad format Target by language settings, including Hindi, English, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi and Gujarati. Six seconds suits simple, language-specific lines. CPM ₹100–230 No fixed minimum. Budgets are agreed per campaign.
YouTube In-Feed Video Ads YouTube video ad format Language targeting covers Hindi, English and major Indian languages. Write the headline and description in the viewer's language, since the text is what earns the click. CPV ₹0.80–2.50 No fixed minimum. Budgets are agreed per campaign.
YouTube Shorts Ads YouTube vertical video ad format Language targeting covers Hindi, English and major Indian languages. Shorts audiences watch heavily in Hindi and regional languages, so local voiceovers and captions matter. CPM ₹50–140 No fixed minimum. Budgets are agreed per campaign.
YouTube Masthead YouTube reserved homepage placement Masthead creative can be in any language. Rates vary by market and Google allows one country per campaign. Ask us about language and region options for India bookings. Quoted per booking Quoted by Google per booking.
YouTube Select (premium lineups) YouTube premium content lineups Lineups are built by market and theme. In India they can include Hindi, English and regional language channels. Language targeting can be layered where the booking allows. Quoted per campaign Quoted per campaign, depending on lineup and setup.
YouTube Audio Ads YouTube audio ad format Target listeners by language setting, including Hindi, English, Tamil, Telugu, Punjabi, Bengali and Marathi. Record the voiceover in the listener's language for best recall. Quoted per campaign No fixed minimum. Budgets are agreed per campaign.
YouTube Demand Gen YouTube and Google performance campaigns Language targeting covers Hindi, English and major Indian languages. Use separate assets per language, since Demand Gen mixes video, images, headlines and descriptions. Bid-based (CPC, CPA, conversions); quoted per campaign No fixed minimum. Budgets are agreed per campaign.
YouTube on Connected TV Video platform on the TV screen All major Indian languages, plus English. Content language depends on the channel. ₹250–500 open auction for CTV No fixed platform minimum

Why brands add YouTube to their media plans

  • Reach that few channels match

    YouTube is watched across age groups, cities and languages in India, on phones and increasingly on TV screens.

  • Pay for attention

    With skippable ads you usually pay only when someone watches long enough or clicks, so wasted impressions cost less.

  • Formats for every job

    Use bumpers for frequency, skippable ads for stories, Shorts for younger mobile viewers and Masthead for launch day.

  • Detailed targeting

    Combine demographics, interests, life events, custom segments, languages and placements in one campaign.

  • Planned with OTT

    Through DV360 you can cap frequency across YouTube and OTT apps and see combined reach in one report.

  • Proof it worked

    Brand Lift studies show changes in ad recall and awareness when the campaign meets the spend thresholds.

How buying through us works

  1. 1

    Share the objective

    Awareness, consideration or action. This decides the ad types and the buying model.

  2. 2

    Pick ad types and audiences

    We suggest a format mix, targeting and frequency for your budget.

  3. 3

    Prepare creatives

    We check lengths, aspect ratios and language versions before launch.

  4. 4

    Launch in DV360

    Campaigns run through YouTube and partners line items, with brand safety settings applied.

  5. 5

    Optimise and report

    We adjust bids, audiences and placements each week and share reach, views and lift results.

Our DV360 Managed Service handles the whole buy for you, from setup and deals to optimisation and reports. A Campaign-Based Engagement suits a single launch or a festive burst. If your team prefers to run its own buying, we can set you up with a DV360 Self-Serve Account.

More about YouTube advertising

Which YouTube ad type should you use?

Each format does a different job, so most good plans use two or three together.

Ad type Length Best for Usual pricing
Skippable in-stream Any, skip after 5 seconds Storytelling and consideration Per view
Non-skippable in-stream Up to 15 seconds in most markets Full message delivery Per thousand impressions
Bumper Up to 6 seconds Frequency and recall Per thousand impressions
In-feed video Any Discovery and engagement Per view
Shorts Vertical, short Younger, mobile-first viewers Per thousand impressions
Masthead Reserved Launch day reach Quoted by Google

Open any ad type above for specs, targeting and indicative costs.

Should you buy YouTube in Google Ads or DV360?

Google Ads is fine for small, single-channel campaigns. DV360 makes more sense when YouTube is one part of a bigger video plan. You can share frequency caps with OTT apps, use the same audiences across channels and report reach in one place.

We run YouTube through DV360 for brands and agencies, and we plan it next to the OTT and publisher inventory on this site. Our guide on DV360 vs Google Ads covers the differences in detail.

How much should you spend on YouTube?

There is no fixed minimum for auction formats. What matters is enough budget to reach your audience at a sensible frequency. A two week regional launch might need a few lakh rupees. A national awareness push usually needs far more.

Ask for a free media plan and a DV360 specialist will estimate views, reach and cost for your audience within one working day.

Questions we hear often

How much does YouTube advertising cost in India?
Skippable in-stream ads are usually charged per view, often from about ₹0.50 to ₹1.60. Bumper and non-skippable ads are charged per thousand impressions, roughly ₹100 to ₹320. Masthead and YouTube Select are quoted per booking.

Can I run YouTube ads in regional languages?
Yes. You can target by language and region and run different creatives for each, which usually performs better than one ad everywhere.

Can YouTube ads appear on smart TVs?
Yes. A growing share of YouTube viewing happens on TV screens, and you can target connected TV specifically.

Do you need a YouTube channel to advertise?
Your video ads need to be uploaded to a YouTube channel, which can be unlisted. We help set this up if you do not have one.

Are you Google's official YouTube sales team?
No. DV360 Account is an independent media buying partner. We plan and buy YouTube through DV360 for advertisers and agencies.

Related reading

Explore other media

Planning a YouTube campaign?

Tell us the ad types you want, your dates and budget. We will check availability and send rates.

Get a free media plan Read our guides
  • Reply within one working day
  • Transparent pricing, agreed upfront
  • No obligation

Talk to an expert

Use your work email, e.g. name@yourcompany.com

We reply within one working day. No spam.

Free plan