DV360 service

Campaign-Based Engagement

Run one DV360 campaign with us, for a launch, festive season or test, with no long contract.

A campaign-based engagement is a one-off DV360 project where an expert team plans, runs and reports on a single campaign with a fixed start and end date. It suits launches, festive season bursts, events and pilots. You get programmatic reach on OTT, news, DOOH and more without signing a long-term contract.

Last updated: 11 November 2026

Get a proposal Get a free media plan

Who is the Campaign-Based for?

Agencies

Agencies with a client brief that needs programmatic for one burst, such as a launch or festive push.
Brands

Brands that want to test DV360 on one campaign before making a bigger commitment.
SMEs and growing businesses

Businesses with a seasonal peak, like Diwali sales or admissions season, that need a short, focused campaign.

What's included?

Everything you get with this setup, agreed in writing before we start.

Campaign media plan with estimated reach and costs
Inventory selection across OTT, news, DOOH and native
Audience and targeting setup
Creative specs check and trafficking
Daily pacing during the flight
Mid-campaign optimisation
End-of-campaign report with learnings

How does it work?

1
Share the brief
Tell us your goal, dates, audience and budget. Ask for a free media plan first if you like.
2
Approve the plan
We send a plan with channels, inventory, estimates and timelines.
3
Go live
We set up, test and launch the campaign on your dates.
4
Optimise in flight
We watch pacing and shift budget to what is working.
5
Review results
You get a final report with results and clear learnings for next time.

How does it compare?

Self-Serve vs Co-Managed vs Managed: control, support, fee model, minimum spend and reporting.

Self-Serve vs Co-Managed vs Managed
Feature	Self-Serve	Co-Managed	Managed
Who runs campaigns (control)	Your team, fully	Shared: you approve, we help run	Our experts, end to end
Support level	Access, billing and deal help	Hands-on setup, optimisation and training	Full service with a named account manager
Fee model	% of media spend or fixed monthly fee	% of media spend or fixed monthly fee	% of media spend or fixed monthly fee
Minimum spend	Agreed upfront, typically lower	Agreed upfront, typically moderate	Agreed upfront, typically higher
Reporting	You build your own in DV360	Shared dashboard and review calls	Our DV360 Reports Section, plus weekly and monthly reports with next steps
Setup time	Fastest, once KYC is done	A little longer to agree roles	Includes planning before launch
Best for	Teams with programmatic skills	Teams building skills	Teams that want results without hiring

What are the benefits?

No long contract

Commit to one campaign, not a year.
Fast turnaround

Built for launches and seasonal peaks with tight timelines.
Premium reach

Reach viewers on top OTT apps, news sites and DOOH screens.
Low-risk test

See how DV360 works for your brand before scaling up.
Clear learnings

A final report that tells you what to repeat and what to drop.

Scale-Up Incentives on this service

DV360 Account offers Scale-Up Incentives to selected agencies and brands that run campaigns on this service and meet our eligibility criteria. The standard rate is 2%*, going up to a maximum of 5%* based on committed spend.

See how Scale-Up Incentives work

*Scale-Up Incentives are offered by DV360 Account to selected agencies and brands that meet our eligibility criteria, not by Google, any DSP, publisher or OTT platform. They apply only to our managed service and campaign-based engagements, and are conditional: 2% on eligible prepaid campaigns, up to a maximum of 5% based on committed spend, agreed in writing.