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DV360 Account

DV360 service

DV360 Co-Managed Account

Run DV360 with our experts beside you. You keep control, we fill the skill gaps.

A DV360 co-managed account is a shared model where your team and an expert partner both work inside the same Display & Video 360 account. You keep login access and final say, while the partner handles tasks like setup, deal sourcing, optimisation and reporting. It suits teams that are building programmatic skills but do not want to run everything alone.

Last updated: 11 November 2026

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Two people on either side of a shared campaign dashboard with a rising chart.

Who is the Co-Managed Account for?

  • Agencies

    Agencies that have clients asking for programmatic but only a small trading team today.

  • Brands

    Brands building an in-house team that want hands-on support while they learn.

  • SMEs and growing businesses

    Smaller businesses that want to see and approve every rupee spent, without doing all the work.

What's included?

Everything you get with this setup, agreed in writing before we start.

  • DV360 advertiser account with access for your team
  • Campaign setup and structure by our experts
  • Private deal sourcing with OTT, news and DOOH publishers
  • Weekly optimisation by our traders
  • Shared reporting dashboard
  • Regular review calls
  • Training sessions for your team

How does it work?

  1. 1

    Agree the split

    We decide together who does what: strategy, setup, bidding, creatives and reports.

  2. 2

    Set up the account

    We create your advertiser, add users and set up tracking.

  3. 3

    Build the first campaigns

    Our experts build the first campaigns with your team, so they learn the structure.

  4. 4

    Optimise together

    We tune bids, audiences and inventory every week and share what changed.

  5. 5

    Hand over more over time

    As your team grows, you can take on more tasks. We adjust our role to fit.

How does it compare?

Self-Serve vs Co-Managed vs Managed: control, support, fee model, minimum spend and reporting.

Self-Serve vs Co-Managed vs Managed
FeatureSelf-ServeCo-ManagedManaged
Who runs campaigns (control)Your team, fullyShared: you approve, we help runOur experts, end to end
Support levelAccess, billing and deal helpHands-on setup, optimisation and trainingFull service with a named account manager
Fee model% of media spend or fixed monthly fee% of media spend or fixed monthly fee% of media spend or fixed monthly fee
Minimum spendAgreed upfront, typically lowerAgreed upfront, typically moderateAgreed upfront, typically higher
ReportingYou build your own in DV360Shared dashboard and review callsOur DV360 Reports Section, plus weekly and monthly reports with next steps
Setup timeFastest, once KYC is doneA little longer to agree rolesIncludes planning before launch
Best forTeams with programmatic skillsTeams building skillsTeams that want results without hiring

What are the benefits?

  • Keep control

    You approve plans and budgets. Nothing goes live without your sign-off.

  • Expert help on tap

    Our programmatic experts handle the hard parts like deals and bid strategy.

  • Build skills

    Your team learns by working next to ours on live campaigns.

  • Fewer costly mistakes

    A second pair of eyes catches wrong settings before they waste spend.

  • Clear reporting

    One shared view of results, so both teams talk about the same numbers.

DV360 Co-Managed Account: frequently asked questions

How is co-managed different from managed service?
In co-managed, your team works in the account too and keeps final say. In a managed service, our team runs campaigns end to end and you review results. Co-managed is a middle path.

Who decides the split of work?
We agree it together before launch and write it down. A common split is: you own strategy and creatives, we own setup, deals and optimisation. You can change it later.

Will my team get training?
Yes. We run walkthroughs on account structure, line items, audiences and reports. The aim is to make your team more confident each month.

How is co-managed priced?
Usually as a percentage of media spend or a fixed monthly fee, based on how much work we take on. We agree the model upfront. Talk to us for details.

Related services

Media you can plan

See what you can buy on DV360 with us, with indicative rates: connected TV and OTT, YouTube, news publishers and DOOH screens.

Get a proposal for the Co-Managed Account

Tell us what you need. A specialist replies within one working day with scope, timelines and a clear fee model.

Use your work email, e.g. name@yourcompany.com

We reply within one working day. No spam.

What would you like to do next?

Get a free media planFrom our team, within one working day Talk to an expertReply within one working day Read a related guideHow to Optimise DV360 Campaigns: A Practical Checklist
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