News and publisher advertising
Zee News Advertising
Advertise on Zee News and the wider Zee Media digital network, including WION, Zee Business and regional news sites, with display, native and video ads bought through deals in DV360.
Zee News advertising means placing ads on the Zee News website and app and on other Zee Media digital properties, such as WION, Zee Business and regional Zee news sites. Brands can buy display banners, rich media, native and in-stream or out-stream video through PG and private deals in DV360, with live stream pre-rolls where available. Indicative PG CPMs are ₹150–400, with a minimum spend of about ₹5 lakh.
Last updated: 11 November 2026
Zee News at a glance
- Platform
- News websites, apps, digital news channels and live streams
- Owner
- Zee Media Corporation Ltd
- Network size
- 36 digital properties in 12 languages
- Company statement on zeemedia.in, viewed October 2026.
- Reported page views
- 6.6 billion in FY 2024-25
- Across the Zee Media digital news portfolio, per the company website. The site also states over 300 million monthly page views for Zee News.
- Indicative CPM
- ₹150–400 PG, ₹40–120 open auction display
- Minimum spend
- ₹5 lakh
- How we buy it
- Programmatic Guaranteed, Preferred and private deals in DV360
Why advertise on Zee News
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One network, many languages
Zee Media runs Hindi, English and regional news brands, so a single plan can cover Hindi readers and markets like Bengal, Maharashtra and Gujarat.
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Mass Hindi reach
Zee News is a long-running Hindi news name with a large mobile readership across North and Central India.
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English global audience through WION
WION covers world news from a South Asian view, which adds English readers interested in international affairs.
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Business readers on Zee Business
Zee Business adds markets and personal finance content in Hindi, useful for brokers, insurers and fund houses targeting Hindi investors.
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Video-heavy consumption
Short news clips and live streams give room for in-stream and out-stream video alongside display.
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A clear starting budget
Campaigns start at about ₹5 lakh. Within that, we size the plan to your goal and confirm the final figure when we check inventory.
Targeting options on Zee News
What you can usually target. We confirm the exact options for your deal before launch.
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Language property
Choose Zee News Hindi, WION in English, Zee Business or a regional Zee site.
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Geography
Target states and cities, such as Gujarat for a Gujarati site campaign or Bihar for Hindi.
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Section
Pick sports, entertainment, business, technology or lifestyle pages.
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Device
Focus on mobile web and apps, or include desktop for office-hour readers.
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Demographics
Use age and gender signals in DV360 where the deal supports them.
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Brand safety
Apply keyword and topic exclusions for sensitive news.
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Frequency control
Cap exposures across Zee properties so the same reader does not see your ad too often.
Zee News advertising cost
Indicative rates to help you plan. Final rates, availability and minimum spends are confirmed for each campaign, and GST is extra.
| What you buy | Pricing | Indicative rate | Notes |
|---|---|---|---|
| PG or private deal, display and native | CPM | ₹150–400 | Chosen properties, sections and languages. Minimum spend about ₹5 lakh. |
| Open auction display banners | CPM | ₹40–120 | Broad reach across Zee sites at lower cost. |
| Rich media | CPM | ₹90–220 | Expandable and interactive units. |
| In-stream video and live stream pre-roll where available | CPM | ₹120–280 | Higher on major news days. GST extra on all rates. |
Typical minimum spend: ₹5 lakh.
How to advertise on Zee News
- 1
Share the brief
Tell us your languages, states, dates, budget and the action you want readers to take.
- 2
Pick the Zee properties
We recommend which Zee Media sites fit, for example Zee News for Hindi reach and a regional site for one state.
- 3
Confirm rates and prepay
We confirm CPMs and the minimum spend for your plan. You approve creatives and prepay.
- 4
Deals go live in DV360
Our team sets up PG, Preferred or private deals, with brand safety and frequency caps across properties.
- 5
Optimise by property
We compare viewability and completion by site and language and shift budget to what works.
- 6
Get the report
You see delivery, reach, frequency, viewability and video completion by property, with brand lift where eligible.
Ways to buy Zee News ads with us
Our DV360 Managed Service handles the whole buy for you, from setup and deals to optimisation and reports. A Campaign-Based Engagement suits a single launch or a festive burst. If your team prefers to run its own buying, we can set you up with a DV360 Self-Serve Account.
More about Zee News advertising
Who reads Zee News and Zee Media sites?
Zee News has been a Hindi news channel since the late 1990s, and its digital site and app now carry much of that audience on mobile. Readers are mainly Hindi speakers in North and Central India. They come for breaking news, politics, cricket and entertainment updates, often several times a day.
Zee Media is bigger than one brand, though. The company says it runs 36 digital properties in 12 languages, including WION for global English news, Zee Business for markets and money, and regional brands such as Zee 24 Ghanta in Bengali and Zee 24 Kalak in Gujarati. It reported 6.6 billion page views across its digital news portfolio in FY 2024-25. Its website also states that Zee News alone gets over 300 million page views a month. These are company figures. We share current, deal-level estimates when we plan.
Which Zee Media properties suit which brands?
| Property | Language | Reader profile | Fits brands like |
|---|---|---|---|
| Zee News | Hindi | Mass Hindi readers on mobile | FMCG, telecom, two-wheelers, mobile phones |
| WION | English | Readers of world news and geopolitics | Travel, education abroad, premium tech |
| Zee Business | Hindi and English | Retail investors and traders | Brokers, mutual funds, insurance, fintech |
| Regional Zee sites | Bengali, Gujarati, Marathi and others | Single-state readers | Regional retail, real estate, local banks |
A Kolkata jewellery chain running a Durga Puja campaign, for instance, gets more from the Bengali Zee site plus Kolkata city targeting than from national Hindi inventory.
What ad formats can you buy, and what do they cost?
You can buy display banners in standard sizes, rich media units that expand or animate, native in-feed units, in-stream video before news clips, and out-stream video placed inside article text. Pre-roll on live streams is possible where the publisher opens it for programmatic deals. Homepage and section takeovers are sold directly by Zee, and we can request them for launch days.
Indicative rates are ₹150–400 CPM for PG and private deals. Open auction display runs about ₹40–120, rich media ₹90–220 and in-stream video ₹120–280.
The minimum spend is about ₹5 lakh per campaign. Within that, the mix of properties and languages decides how far the money goes, so a national Hindi plus English plan spreads it more thinly than a campaign on one regional site. Zee News ad rates also rise on big news days. Final CPMs are confirmed when we check inventory, and GST is extra.
When should you advertise on Zee News?
Hindi news traffic spikes around state and national election results, the Union Budget, India cricket matches and major national events. Those days give fast reach but cost more.
Regional calendars matter for regional sites. Think Durga Puja in Bengal, Ganesh Chaturthi in Maharashtra and Navratri in Gujarat. Each one is a strong window for local brands on the matching Zee language site. Diwali lifts demand on every property, so plan the festive quarter early.
How do you measure Zee News campaigns?
We report impressions, unique reach, frequency and viewability, split by property and language. Video reports add completion rate. If you run across several Zee sites, check overlap. A strong frequency cap stops one reader from seeing your banner on three different Zee sites in an hour. Conversion tracking through Floodlight or your own tags shows which property drives site visits. Brand lift studies are available for eligible campaigns.
How does Zee News compare with other news networks?
Zee News competes most directly with Aaj Tak, ABP News and News18 for Hindi readers. Zee's edge is the spread of its network, with English global news through WION and business news through Zee Business under one owner. Many planners pair two Hindi news publishers for reach, then add one regional site per priority state. The publisher advertising hub lists the other options.
Tips for better results
Match the creative language to the site. A Gujarati headline on a Gujarati site sounds obvious, but many brands still run Hindi everywhere. Keep video short, 10 to 15 seconds for out-stream. Use section targeting if your brand is wary of hard news. And run one frequency cap across all Zee properties, not one per site.
Zee News advertising questions
How much does it cost to advertise on Zee News?
Can I advertise on WION or Zee Business through the same plan?
Can I target a single regional language site?
Is there a minimum budget?
Are live stream pre-rolls available?
Are you Zee Media's sales team?
Get Zee News rates and availability
Share your dates, audience and budget. We will check inventory and send a plan with confirmed rates.
- Reply within one working day
- Transparent pricing, agreed upfront
- No obligation
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