Dainik Bhaskar Advertising

Who reads Dainik Bhaskar online?

Dainik Bhaskar's digital readers look a lot like its print readers. They are spread across Madhya Pradesh, Rajasthan, Chhattisgarh, Haryana and Bihar, with a large share in mid-size cities rather than metros. Add Divya Bhaskar in Gujarat and Divya Marathi in Maharashtra, and the group covers four of India's biggest consumer states in their own languages.

The group runs its digital business mainly through apps. In its Q2 FY27 update in October 2026, DB Corp reported nearly 18 million monthly active users for its news apps in August 2026, citing Comscore. Earlier, on Bihar election results day on 14 November 2025, the company said the Dainik Bhaskar app touched 2.1 crore monthly active users. Treat that second number as an event peak, not a monthly average.

The print brand still matters for trust. IRS 2019 Q4 put Dainik Bhaskar's total readership at about 5.2 crore, second only to Dainik Jagran among Hindi dailies.

Most national plans over-index on English and metro audiences. That works for some categories, but a two-wheeler brand, a cement company or a regional bank needs people in Ujjain, Rajkot and Aurangabad. Bhaskar is one of the few publishers where that audience is the core, not the long tail.

Language matters too. A Gujarati reader on Divya Bhaskar sees your ad next to Gujarati news. If the creative is also in Gujarati, recall usually goes up. Regional banks and FMCG brands often get better click-through from local language banners than from one Hindi version run everywhere.

What ad formats can you buy?

Bhaskar sells several formats. Programmatic deals usually cover the first four in the table. Takeovers are sold directly and we request them on your behalf.

When should you advertise on Dainik Bhaskar?

News traffic follows the calendar, and so does advertiser demand.

• Election counting days bring the biggest single-day jumps. Book these early, because rates firm up.
• Navratri, Dussehra and Diwali are peak months for retail, auto, jewellery and real estate across Gujarat and the Hindi belt.
• Budget day and RBI policy days lift the business section, which suits banks, insurance and stockbroking apps.
• Board exam results and recruitment results lift education and jobs sections in spring and early summer.

How much does Dainik Bhaskar advertising cost?

Indicative Dainik Bhaskar ad rates through DV360 sit at ₹150–400 CPM for private and PG deals. Open auction display banners run ₹40–120 CPM, rich media ₹90–220 and in-stream video ₹120–280. The minimum spend we work with is about ₹5 lakh.

Where you land in each range depends on the property, the section and how narrow the targeting is. All rates are confirmed per campaign, and GST is added on top. Ask for a free media plan to see a few scenarios before you commit.

How do you measure Bhaskar campaigns?

We report from DV360, so you see the same numbers you would for any other programmatic buy. Reports cover impressions, unique reach, average frequency, viewability, clicks and video completion. You also get a split by state, city and property, which is the useful part for a regional plan.

For performance goals, add Floodlight or your own tags to track leads and site visits. For awareness, brand lift studies are possible when the budget and setup qualify. If you are new to deal types, our guide on PG versus PMP versus open auction explains the trade-offs.

How does Bhaskar compare with other Hindi publishers?

Dainik Jagran and Amar Ujala are the closest alternatives. Jagran is strongest in Uttar Pradesh, Bihar and Jharkhand. Amar Ujala is strong in western Uttar Pradesh, Uttarakhand and Himachal. Bhaskar leads in Madhya Pradesh, Rajasthan and Chhattisgarh, and it is the only one of the three with large Gujarati and Marathi properties.

For a full Hindi belt plan, many brands use two of the three. See our pages on Dainik Jagran advertising and Amar Ujala advertising for the overlap.

Tips for better results

Make separate Hindi, Gujarati and Marathi creatives. A translated headline is enough to start. Keep banner text short, because most impressions are on small phone screens. Use city names in the copy if you are running a local offer, such as a showroom launch in Indore. Ask for result-day and festival inventory at least three weeks ahead. And cap frequency, since loyal app users open Bhaskar many times a day.