DV360 service

DV360 Advertiser Account

A dedicated DV360 advertiser for your brand, with your own data, tracking and reports.

A DV360 advertiser account is the level inside Display & Video 360 that represents one brand or business. It sits under a partner and holds that brand's campaigns, insertion orders, line items, creatives, audiences and conversion tags. Each brand normally gets its own advertiser so data and billing stay separate.

Last updated: 11 November 2026

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Who is the Advertiser Account for?

Agencies

Agencies that need a clean, separate advertiser for each client brand.
Brands

Brands that want their own advertiser with their data, tags and history in one place.
SMEs and growing businesses

Businesses starting with DV360 that need one simple advertiser to run all campaigns.

What's included?

Everything you get with this setup, agreed in writing before we start.

New advertiser created under our partner seat
Currency, time zone and billing set up for India
Floodlight conversion tracking setup
Google Analytics and Campaign Manager 360 links where needed
Brand safety and content exclusion defaults
User roles for your team or agency
Basic account structure guide

How does it work?

1
Share brand details
Tell us your brand name, website, category and who needs access.
2
Verify and agree
We complete KYC and agree billing and fee terms.
3
Create the advertiser
We set up the advertiser with the right currency, time zone and safety settings.
4
Connect tracking
We add Floodlight tags or link your analytics so conversions flow in.

How does it compare?

Self-Serve vs Co-Managed vs Managed: control, support, fee model, minimum spend and reporting.

Self-Serve vs Co-Managed vs Managed
Feature	Self-Serve	Co-Managed	Managed
Who runs campaigns (control)	Your team, fully	Shared: you approve, we help run	Our experts, end to end
Support level	Access, billing and deal help	Hands-on setup, optimisation and training	Full service with a named account manager
Fee model	% of media spend or fixed monthly fee	% of media spend or fixed monthly fee	% of media spend or fixed monthly fee
Minimum spend	Agreed upfront, typically lower	Agreed upfront, typically moderate	Agreed upfront, typically higher
Reporting	You build your own in DV360	Shared dashboard and review calls	Our DV360 Reports Section, plus weekly and monthly reports with next steps
Setup time	Fastest, once KYC is done	A little longer to agree roles	Includes planning before launch
Best for	Teams with programmatic skills	Teams building skills	Teams that want results without hiring

What are the benefits?

Clean separation

Each brand's data, tags and spend stay apart from others.
Accurate tracking

Conversion tags set up correctly from day one.
Safe defaults

Brand safety and exclusion settings are in place before you launch.
Room to grow

Add campaigns, users and deals as your needs grow.