DV360 advertising for Gold Loan

Gold loans are a local business. Most customers walk into a branch near their home or shop. So your media should start with your branch map, not a national audience.

DV360 lets you target by radius around each branch, by city and by language. You can run different creatives for different states, such as Tamil in Tamil Nadu and Telugu in Andhra Pradesh and Telangana.

This keeps spend close to where customers can act. It also lets you test which branches respond best to digital media and move budget there.

Gold loan audiences watch a lot of regional content. A strong plan often includes:

• Regional OTT such as Sun NXT, aha and the regional sections of JioHotstar and ZEE5.
• YouTube in regional languages for short, clear messages about rates and quick disbursal.
• Regional news websites and apps such as Eenadu, Manorama Online and Dainik Bhaskar for trust.
• DOOH screens near markets, bus stands and branches.
• Display and native with a click-to-call or branch locator.

Use frequency caps so families see the message enough to remember it, but not so often that it becomes annoying.

Gold loan ads should be clear and honest. Keep these points in mind:

• Follow RBI rules on fair practices. State the interest rate, fees and key terms clearly.
• Do not make claims like "lowest rate" unless you can prove them.
• Follow ASCI codes on fair claims and disclaimers.
• Google may require financial services verification for lending products.

Our team checks targeting and placements. Your compliance team should approve rates, offers and disclaimers in every language version of your creative.