DV360 advertising for NBFC / Lending

Borrowers often compare many lenders before they apply. DV360 helps you stay visible through that journey.

You can reach in-market audiences for personal loans, business loans and vehicle finance. You can also reach small business owners and salaried people by interest and life events.

For NBFCs with a strong Tier 2 and 3 base, regional OTT, regional news and YouTube in local languages often give better reach than English-only media. Use retargeting to bring back people who started an application but did not finish. A clear frequency cap stops the same person seeing your ad too many times.

A typical lending plan mixes reach and response:

• YouTube and OTT video for brand recall in key markets.
• Regional OTT like Sun NXT and aha for South India, plus regional news apps.
• Display and native on finance and news sites such as Moneycontrol and The Economic Times to catch people reading about loans or EMIs.
• Retargeting across display and video for app and web drop-offs.
• DOOH near markets and transport hubs for branch-led products like two-wheeler loans.

Track each step with Floodlight tags so you can see which channel brings real applications, not just clicks.

Lending ads face close attention in India. Keep these points in mind:

• Follow the RBI Digital Lending Directions, 2025. Show the lender's name and, where relevant, the regulated entity behind a lending app.
• Be clear about interest rates, fees and the annual percentage rate (APR) where required.
• Avoid words like "instant approval guaranteed" unless you can back them up.
• Google may require financial services verification for lending ads in India.
• Follow ASCI codes for fair and honest claims.

Your compliance team should approve all ad copy before launch.