DV360 advertising for Insurance

People rarely wake up wanting insurance. They buy it after a trigger, such as a new car, a wedding, a health scare or a tax-saving deadline. Programmatic helps you be there at that moment.

With DV360, you can reach in-market audiences for health, life or motor insurance, plus life-event audiences like newly married or new parents. You can also reach people reading about health, cars or tax on premium news sites.

Because insurance is a long decision, you can tell a story in steps. Start with a brand film on OTT or YouTube, follow with a native explainer, and close with a retargeting ad that leads to a quote form.

Trust matters more than anything in insurance. These formats help:

• CTV and OTT video on JioHotstar, ZEE5 and SonyLIV for large-screen brand stories.
• Regional OTT such as Sun NXT and aha, plus regional-language news, to reach families in their own language.
• Premium news placements through PMP deals, next to trusted content.
• Native ads for guides like "How much term cover do I need?"
• YouTube bumper and in-stream ads for reminders before the tax-saving season ends.

DOOH near hospitals and car showrooms can also support health and motor products locally.

Insurance ads in India are regulated. Keep these in mind:

• Follow IRDAI rules on insurance advertisements. Ads should carry the insurer's name, registration details and required disclaimers.
• Do not promise returns or benefits the policy does not offer.
• Follow ASCI codes on honest and fair claims.
• Google may ask for financial services verification before your ads can run.

We set up brand safety and placement controls. Your compliance team should approve every creative before it goes live.