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DV360 advertising for Healthcare & Pharma

Reach patients, caregivers and doctors with responsible, compliant DV360 campaigns for hospitals, diagnostics and OTC health brands.

DV360 for healthcare and pharma helps hospitals, diagnostic chains, health insurers and OTC brands reach patients and caregivers with video, display, native and DOOH ads. Strict rules apply: prescription drugs cannot be advertised to the public in India, and Google limits health-based targeting. Campaigns usually rely on contextual and location targeting instead.

Last updated: 11 November 2026

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How to plan Healthcare & Pharma campaigns

What can healthcare brands advertise programmatically?

Many healthcare brands can use DV360, within clear limits:

  • Hospitals and clinics promoting services, specialities and health camps.
  • Diagnostic chains promoting tests and home sample collection.
  • OTC (over-the-counter) and wellness products that are allowed to be advertised.
  • Health insurance and health apps.

Prescription medicines cannot be advertised to the public in India. Claims to cure certain diseases are also banned under the Drugs and Magic Remedies Act. Always get legal and medical sign-off before launch. Rules can differ by product type.

How do you target health audiences safely?

Google does not allow personalised targeting based on sensitive health conditions. So healthcare campaigns rely on other methods:

  • Contextual targeting, placing ads next to health and wellness content on trusted publishers.
  • Location targeting around hospitals, clinics and diagnostic centres.
  • Broad demographic targeting such as age and city.
  • Your own site visitors, handled with care and consent.

Use premium news, health publishers and native content for trust. YouTube and regional OTT help explain services in local languages. DOOH near hospitals and pharmacies supports local awareness.

What compliance checks should healthcare ads pass?

Healthcare ads need extra care:

  • Follow the Drugs and Magic Remedies (Objectionable Advertisements) Act and related rules.
  • Follow ASCI guidelines on health claims. Back every claim with evidence.
  • Follow Google's healthcare and medicines policies. Some products may need certification.
  • Follow medical council rules on how doctors and hospitals can advertise.
  • Avoid fear-based or misleading messages.

Our team sets placements, exclusions and targeting to fit these rules. Your medical and legal teams must approve all creatives.

Healthcare & Pharma advertising: FAQs

Can pharma brands advertise prescription drugs on DV360 in India?
No. Prescription drugs cannot be advertised to the public in India. Pharma brands can run disease awareness, OTC and corporate brand campaigns within the rules.

Can we target people with specific health conditions?
No. Google does not allow targeting based on sensitive health conditions. Use contextual, location and broad demographic targeting instead.

Do hospitals use DOOH?
Many do. Screens near the hospital, in malls and at transit hubs help build local awareness for new centres and specialities.

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