DV360 advertising for Mutual Funds & Wealth

Many first-time investors now start with a small SIP (systematic investment plan) on their phone. They read about markets on news apps and watch finance videos on YouTube. DV360 helps you reach them in those places.

You can target in-market audiences for investments, people reading business news, and young earners in metros and fast-growing Tier 2 cities. You can also reach existing investors with new fund offer (NFO) updates using your own first-party data, with consent.

Investor education content, like "What is an SIP?", builds trust before you ask for a sign-up.

A balanced plan often includes:

• Premium business and news publishers such as Moneycontrol, Mint and Business Standard, through PMP or Preferred Deals.
• YouTube for explainers and short tips.
• CTV and OTT on JioHotstar, ZEE5 and SonyLIV around cricket and big shows for brand reach.
• Native ads for investor education articles.
• Regional OTT and news to reach investors outside metros in their own language.

Retargeting can bring back people who started KYC or an SIP sign-up but did not finish. Keep frequency in check so the message stays helpful, not pushy.

Mutual fund ads are tightly regulated in India:

• Follow SEBI and AMFI advertising codes.
• Include the standard disclaimer: Mutual fund investments are subject to market risks, read all scheme related documents carefully. It must be clear and readable, and audible in audio and video ads where required.
• Do not promise or imply guaranteed returns.
• Show past performance only in the format the rules allow.
• Google may require financial services verification.

Our team sets placement and safety controls. Your compliance team must approve all creatives.