DV360 advertising for Banking

Banks sell many products to very different people. A salary account, a home loan and a premium credit card each need a different audience. DV360 lets you build each one separately.

You can combine your own first-party data (data you collect from your customers, like app users or website visitors) with Google's in-market and life-event audiences. For example, you can reach people researching home loans in Pune, or new graduates in Bengaluru.

You can then show each group the right message on the right screen: YouTube for explainers, premium news sites for trust, and regional OTT for reach in Tier 2 and 3 cities. One frequency cap across channels stops the same person seeing your ad too often.

Most banking plans use a mix:

• Premium news publishers for trust and credibility, often through a Private Marketplace (PMP) deal.
• CTV and OTT such as JioHotstar, ZEE5 and SonyLIV for big launches and brand campaigns. Regional OTT like Sun NXT and aha helps in South India.
• YouTube for product explainers and how-to videos.
• Native ads for content like savings tips and loan guides.
• DOOH (digital out-of-home screens) near offices, malls and airports for local branch or product pushes.

Retargeting (showing ads to people who visited your site but did not apply) helps bring back drop-offs from long application journeys.

Banking ads in India must be fair, clear and not misleading. Keep these points in mind:

• Follow RBI guidance on fair practices, including clear disclosure of interest rates, fees and key terms.
• Follow ASCI advertising codes. Avoid claims you cannot back up.
• Google may require financial services verification before you can run ads for some financial products in India.
• Use brand safety settings and content exclusions to keep your ads away from unsafe content.

Our team checks targeting and placement settings before launch. Your legal and compliance team should still approve all creatives and claims.