OTT and connected TV advertising
Sun NXT Advertising
Sun NXT advertising puts your brand on Sun TV Network's streaming app, home to Tamil, Telugu, Kannada and Malayalam serials and films, bought through deals in DV360.
Sun NXT advertising means running video or display ads on Sun NXT, the streaming app of Sun TV Network. It carries shows and films from Sun TV, Gemini TV, Udaya TV and Surya TV, so it reaches Tamil, Telugu, Kannada and Malayalam households. Sun NXT is mainly a subscription service, so ad inventory is limited and we check it for every campaign. Where it is available, we buy it as a Programmatic Guaranteed or private deal in DV360. Indicative CPMs are ₹250–500, with a minimum spend of about ₹5 lakh.
Last updated: 11 November 2026
Sun NXT at a glance
- Platform
- Streaming app on mobile, web, smart TVs and streaming devices
- Owner
- Sun TV Network, which runs Sun TV, Gemini TV, Udaya TV and Surya TV
- Launched
- June 2017
- Reported user base
- Over 2 crore users
- Sun TV's group CFO said in August 2021 that Sun NXT had over 2 crore users, most of them through telecom and OTT partnerships. A newer figure has not been published.
- Business model
- Mainly subscription. Ad inventory is limited and confirmed per campaign.
- Indicative CPM
- ₹250–500
- Minimum spend
- About ₹5 lakh
Why advertise on Sun NXT
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Four southern languages in one buy
Sun NXT carries the libraries of Sun TV Network's Tamil, Telugu, Kannada and Malayalam channels. One plan can cover all four states.
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Family serial audiences
Daily serials from Sun TV and Gemini TV have loyal followings. Many viewers catch up on the app after the TV broadcast, often with family in the room.
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Big Tamil and Telugu film library
The app listed more than 4,100 films in February 2020. Long movie sessions give your ad a calm, attentive moment.
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Strong fit for regional brands
A Coimbatore jewellery chain or a Kochi gold loan company can speak to its own market in its own language.
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Professionally produced content
Ads sit next to TV serials and feature films, not user uploads. That makes brand safety easier to manage.
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Works with your wider video plan
Through DV360 you can run Sun NXT next to YouTube and larger OTT apps, with shared reporting and frequency caps.
Targeting options on Sun NXT
What you can usually target. We confirm the exact options for your deal before launch.
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Content language
Pick Tamil, Telugu, Kannada or Malayalam content, or any mix of them.
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State and city
Focus on Tamil Nadu, Andhra Pradesh, Telangana, Karnataka or Kerala, or on specific cities such as Chennai, Hyderabad or Madurai.
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Device
Choose connected TV, mobile or both, depending on what the deal supports.
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Genre
Lean into serials, movies or comedy, based on your audience and creative.
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Age and gender
Use demographic targeting where the deal allows it. Many serial viewers are women aged 25 and above.
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Frequency cap
Limit how often one viewer sees your ad across the flight.
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Day and time
Weight delivery to evenings and weekends, when family viewing peaks.
Sun NXT advertising cost
Indicative rates to help you plan. Final rates, availability and minimum spends are confirmed for each campaign, and GST is extra.
| What you buy | Pricing | Indicative rate | Notes |
|---|---|---|---|
| Video ads, pre-roll and mid-roll | CPM | ₹250–500 | Indicative range across languages. Minimum spend about ₹5 lakh. GST extra. |
| Connected TV only | CPM | Upper end of the range | Big-screen inventory is smaller, so it costs more and sells out sooner. |
| Single language or single state | CPM | Small premium on the base rate | Narrow targeting may need more lead time to deliver. |
| Festival flights such as Pongal, Ugadi and Onam | CPM | Upper end of the range or above | Demand from regional advertisers rises around these dates. |
Typical minimum spend: ₹5 lakh.
How to advertise on Sun NXT
- 1
Send us your brief
Share your product, target states, languages, dates and budget. A rough plan or an agency media plan is fine.
- 2
We check Sun NXT availability
Ad inventory on Sun NXT is limited, so we first confirm what is open for your dates and languages.
- 3
Approve rates and creatives
We confirm CPM, minimum spend and creative specs. You approve, and the campaign is prepaid.
- 4
Deal goes live in DV360
We set up a Programmatic Guaranteed or private deal, then add language, geography and frequency settings.
- 5
Daily checks and optimisation
Our team watches pacing, completion and delivery by state, and moves budget where needed.
- 6
Final report
You get delivery, reach, frequency and completion numbers, with brand lift where the campaign qualifies.
Ways to buy Sun NXT ads with us
Our DV360 Managed Service handles the whole buy for you, from setup and deals to optimisation and reports. A Campaign-Based Engagement suits a single launch or a festive burst. If your team prefers to run its own buying, we can set you up with a DV360 Self-Serve Account.
More about Sun NXT advertising
Who watches Sun NXT?
Sun NXT is the streaming arm of Sun TV Network, the Chennai broadcaster behind Sun TV, Gemini TV, Udaya TV and Surya TV. Its audience follows those channels. Think of Tamil and Telugu families who watch the evening serial, then catch the episode they missed on the app the next morning.
The app launched in June 2017. In August 2021, Sun TV's group CFO said Sun NXT had over 2 crore users. Most of them came through tie-ups with telecom operators and other OTT apps, rather than direct paid sign-ups. Sun TV has not shared a fresh user number since then, so we plan with that caveat and share current delivery estimates on request.
The core viewer is a family audience in Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala. Women aged 25 and above watch a lot of the serials. Men show up more for films and comedy.
The content mix is what makes Sun NXT useful. It draws on decades of Sun TV Network programming. That gives it a deep, very regional library.
| Content | Languages | What it suits |
|---|---|---|
| Daily serials | Tamil, Telugu, Kannada, Malayalam | Household brands that need frequency |
| Feature films | Mostly Tamil and Telugu, plus Kannada and Malayalam | Longer sessions, premium and lifestyle brands |
| Comedy clips and shows | Tamil and Telugu | Short, light messages and youth products |
| Live TV channels | Southern languages | Brands that want TV-like reach on the app |
Is advertising on Sun NXT always available?
No, and it is better to know this early. Sun NXT runs mainly on subscriptions. Its ad inventory is much smaller than on JioHotstar or ZEE5, and what can be bought programmatically changes through the year.
So we treat every Sun NXT request as a check, not a promise. We ask for availability on your dates and languages before we quote. If the volume is too small for your goal, we say so and suggest a mix. A common answer is Sun NXT for the Tamil family audience, plus aha for extra Telugu reach and YouTube for scale.
What do Sun NXT ads cost?
Sun NXT ad rates sit in an indicative range of ₹250–500 CPM. The minimum spend is about ₹5 lakh. These are planning numbers. Final rates are confirmed per campaign, and GST is extra.
You will pay towards the top of the range for connected TV, for a single state, or for dates around Pongal, Ugadi, Onam and Diwali. Wider targeting across all four languages usually comes in lower.
At ₹5 lakh and a CPM of ₹400, you would buy roughly 12.5 lakh impressions. That is a sensible test for a regional launch, such as a new filter coffee brand in Tamil Nadu. It will not deliver national reach, and it is not meant to.
When should you advertise on Sun NXT?
The south Indian festival calendar drives demand. Pongal in January matters most for Tamil Nadu. Ugadi in March or April matters for Andhra Pradesh, Telangana and Karnataka. Onam in August or September is the peak for Kerala.
Big Tamil and Telugu film releases on the app also lift viewing. Ask us to watch for these when you share your dates. For always-on brands, quieter months bring better rates and more open inventory.
How do you measure Sun NXT campaigns?
Start with delivery and completion. Video completion on long-form serial and film content is usually healthy, but always look at your own numbers.
A Sun NXT report from us covers impressions, unique reach, average frequency, completion rate and delivery by device and state. Brand lift studies are possible on larger budgets that meet the minimums. If you track site visits or app installs, we can add Floodlight or your own tags.
How does Sun NXT compare with other south Indian options?
JioHotstar has far more reach and live sport, at a higher entry cost. ZEE5 and SonyLIV also carry Tamil and Telugu shows. YouTube gives the cheapest reach but mixes premium and user-made content. Sun NXT's edge is the Sun TV Network library and its loyal serial audience.
Most of our regional clients use Sun NXT as one line in a wider southern plan, not as the only buy. Ask for a free media plan and a DV360 specialist will put that mix together for you.
Tips for better results
Make a separate edit for each language. A Tamil voice-over with Tamil supers works far better in Chennai than a Hindi ad with subtitles.
Keep a 15-second and a 20-second cut ready. Short cuts suit mid-rolls in serials. Longer cuts can work before films.
Book festival dates early, because limited inventory goes first. And cap frequency at three to four exposures a week, since serial viewers come back daily and would otherwise see you too often.
Sun NXT advertising questions
How much does Sun NXT advertising cost?
Can I buy Sun NXT ads in DV360?
Can I target only Tamil or only Telugu viewers?
Is Sun NXT good for a small regional brand?
What creative do I need?
Are you the official Sun NXT ad sales team?
Get Sun NXT rates and availability
Share your dates, audience and budget. We will check inventory and send a plan with confirmed rates.
- Reply within one working day
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