DV360 advertising for FMCG

Many households now watch shows and cricket on connected TVs and phones, not just linear TV. DV360 helps you reach these viewers.

You can buy CTV (connected TV, meaning internet-connected TV sets) and OTT inventory on JioHotstar, ZEE5, SonyLIV, Sun NXT and aha. You can add YouTube and display to reach light TV viewers.

Because it is one platform, you can set one frequency cap across all screens. This reduces wasted repeat views and helps you reach more unique households for the same budget.

India is many markets, not one. FMCG brands often need different packs, prices and messages by state.

With DV360 you can:

• Run separate line items by state and language.
• Buy regional OTT like Sun NXT for Tamil audiences and aha for Telugu audiences.
• Use regional news sites and apps.
• Add DOOH screens near modern trade stores and malls.
• Use weather or festival triggers for products like cold drinks, skincare or sweets.

This lets you push the right product to the right region at the right time.

FMCG sales usually happen in shops, not online. So measurement looks at reach and recall more than clicks.

Common measures include:

• Unique reach and frequency across CTV, OTT and YouTube.
• Video completion rate (VCR), the share of people who watched to the end.
• Viewability, the share of ads that were actually seen on screen.
• Brand lift studies, which compare ad recall in exposed and unexposed groups.

For quick commerce and e-commerce listings, you can also track clicks to your product pages.