DV360 advertising for Travel & Tourism

Trips start with a dream and end with a booking. In between, people watch travel videos, read guides and compare prices. DV360 helps you be there at each step.

You can reach in-market audiences for flights, hotels and holiday packages. You can target by origin city, for example people in Delhi planning a hill station trip in summer.

Use YouTube and OTT video to inspire, native content for guides and itineraries, and retargeting to bring back people who looked at a package but did not book.

Travel in India follows clear seasons:

• Summer holidays (April to June) for hill stations and international trips.
• Festive and winter season (October to January) for family trips and weddings.
• Long weekends for short getaways.

Start inspiration campaigns a few weeks before each peak, then shift to booking messages as the season gets close. Book premium OTT and news inventory early for peak dates. DOOH at airports and in malls can also catch people in travel mode. Retargeting then reminds them of the offer they viewed.

Travel has both quick and slow bookings, so measure both:

• Bookings and enquiries tracked with Floodlight tags or linked analytics.
• Search and package page visits as intent signals.
• Video completion rate for destination films.
• Cost per booking or cost per lead, by channel and audience.

Tourism boards often add brand lift studies to see if more people now consider the destination. Look at results over the full booking window, not just the first week. Many trips are booked weeks after the first ad.