DV360 advertising for Auto (4W)

Car buyers research for weeks before they visit a showroom. They watch reviews, compare models and read auto news. DV360 helps you show up across that journey.

You can target Google's in-market audiences for cars, SUVs and EVs, and reach people reading auto content on premium publishers. You can also reach people who visited your configurator or price page with retargeting.

Split your audiences by stage. Use launch films for broad reach, model comparisons for researchers, and test drive offers for people close to buying.

Car launches need big screens and big moments:

• CTV and OTT on JioHotstar, ZEE5 and SonyLIV around cricket and premieres.
• YouTube Masthead reach and in-stream video for launch films.
• Premium news and auto sites through PMP deals.
• DOOH near highways, airports, malls and dealer locations.
• Native and display with test drive booking forms.

For dealers, run location-based campaigns around each showroom, with local offers in the local language. This keeps spend close to the people who can actually walk in for a test drive.

Very few people buy a car online, so you need the right signals:

• Test drive bookings and brochure downloads, tracked with Floodlight tags.
• Configurator and price page visits as signs of high intent.
• Dealer locator clicks and calls.
• Brand lift for launches.
• Reach and frequency across CTV, OTT and YouTube.

If you share CRM data on leads and sales, with consent and a privacy-safe method, you can see which campaigns bring buyers, not just visitors.