DV360 advertising for Real Estate

Real estate leads are costly, and many are not serious. DV360 helps you focus on people more likely to buy.

You can target in-market audiences for real estate and home loans. You can reach people within a set radius of your project or in nearby business districts. You can also target source cities and NRI markets, such as the Gulf, for projects in Kerala or Hyderabad.

Use retargeting for people who viewed floor plans or price pages. This often gives better leads than broad targeting alone.

A typical real estate plan uses:

• YouTube and OTT video for project walkthroughs and launch films.
• CTV for premium projects aimed at affluent households.
• Premium news and business sites through PMP deals.
• Native ads for content like locality guides.
• DOOH near offices, malls and highways close to the project, or on lift and lobby screens in nearby housing societies.
• Display retargeting with site visit offers.

Regional OTT and news help for projects in cities like Chennai, Hyderabad and Kochi. Track site visit bookings, not just form fills, to judge each channel fairly.

Property ads in India must follow clear rules:

• Show the project's RERA registration number and the RERA website, as your state rules require.
• Do not make misleading claims about possession dates, approvals or returns.
• Follow ASCI codes for fair claims.
• Be careful with "assured returns" messages. These may face extra rules.

Our team sets up placements and targeting. Your legal team should check every creative, including small text on banner sizes. Landing pages should carry the same details as the ads.