DV360 advertising for Education & EdTech

Education decisions often involve two people: the student and the parent. They use different screens and read different content. DV360 lets you reach both.

Reach students on YouTube, gaming-adjacent content and music apps. Reach parents on news, OTT and CTV. Use regional language creatives in Tier 2 and 3 cities, where many students now take online courses.

Use in-market audiences for higher education and test prep, and retarget people who downloaded a brochure or started an application. Track each step so you know which message moves people forward.

Education demand peaks around key dates:

• Board exam results and college admission windows.
• Entrance exam cycles for engineering, medical and management courses.
• Upskilling spikes at the start of the year and after appraisals.

Start with awareness video a few weeks before each window. Move to lead-focused display, native and retargeting as deadlines get close. Use DOOH near coaching hubs and colleges for local programmes.

Book premium OTT and YouTube slots early for result days, as demand from other education brands rises fast. Keep a small budget free to react to deadline changes.

Education ads face close checks from regulators and the public:

• Follow ASCI guidelines for education advertising. Do not promise jobs, ranks or salaries you cannot prove.
• Back up any claim about results, toppers or placements with data.
• Be careful with ads aimed at minors. Follow Google's policies on targeting under-18 users, which limit some audience options.
• Show approvals or affiliations accurately.

Your team should approve all claims. We help set targeting and placements that respect these limits.