Corporate Park Advertising in India

Who works in Indian corporate parks?

India's IT parks and office towers house millions of salaried professionals. They work in software, banking, consulting, back-office services and global capability centres. Most are 22 to 45, earn a regular salary and spend on phones, cars, travel, credit cards and homes.

For B2B brands, these parks hold the people who choose and use business software, cloud services and HR tools. Audience profiles differ by park and are shared by partners per network. We do not publish one national headcount.

How do you buy office screens programmatically?

Workplace screens connect to DV360 through DOOH supply partners. We agree a Programmatic Guaranteed or private deal with the partner. The campaign then runs with your dates, budget and weekday dayparts.

You are paying for estimated viewers, not single devices. The partner counts each play as a number of impressions, using an impression multiplier based on expected footfall near that screen. A lift lobby at 9:30 am counts for more than the same screen at 4 pm.

The audience estimates for office screens are usually smaller than for a road or a metro station. That is expected. You are buying a narrower, better-defined group, so judge the buy on cost per relevant viewer rather than on raw CPM alone.

Supply is uneven. Bengaluru, Hyderabad and Pune have dense tech parks, but not all of their screens are on programmatic supply. Some networks sell only directly, and on-ground activations are always direct. We confirm what is live for your campaign.

Which screens inside the park work best?

Screens are silent. Make 10 to 15 second files in landscape and portrait, static or video. Office audiences read more than road traffic does, so a short benefit line plus a URL is fine here.

When do corporate park ads work best?

Weekdays only, and mostly in three windows. The arrival window is about 8:30 to 11 am. Lunch runs from about 12:30 to 2:30 pm. Evening exit is around 5:30 to 8 pm. Weekends and public holidays are quiet.

Hybrid work means attendance is highest mid-week in many parks. Partners can tell you which days are busiest, and we weight Tuesday to Thursday where the data supports it. Annual appraisal and bonus season is a useful window for cars, gadgets and investment products. Tax-saving season from January to March suits insurance and mutual fund campaigns.

How do you measure office campaigns?

You will usually get proof of play and estimated audience impressions, which DV360 shows as publisher impressions. For outcomes, compare website visits, app sign-ups or demo requests from the targeted cities against a control period.

For B2B brands, a matched account study works well. Check whether target companies located in the parks engaged more with your sales team during the flight. Brand lift surveys are available through research partners on larger campaigns.

How does this compare with other DOOH?

Corporate park screens trade raw reach for audience quality. Digital billboards reach far more people, but most are not your target. Residential society screens reach the same professionals at home, with their families.

Pairing office screens on weekdays with society screens on evenings and weekends gives a tight urban, salaried audience across the whole week. Our managed DV360 service can run both from one plan.

Tips for better results

Write for professionals, not passers-by. A Bengaluru SaaS brand can say "Close your books in a day, not a week" and expect people to read it.

Run weekdays only. Paying for empty Saturday lobbies wastes budget.

Use lunch hours for food and lifestyle offers, and morning arrivals for finance and B2B.

Support the screens with work-hour display and mobile ads in the same cities, using professional audience segments where they are available.

Refresh creative every two weeks, because the audience is small and sees the loop daily.