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DV360 and programmatic guides
Plain-English guides on DV360, programmatic buying, OTT and CTV, YouTube, measurement and industry media planning.
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- Programmatic Basics
Branding Campaign Incentives for Agencies: How Scale-Up Incentives Work
How Scale-Up Incentives from DV360 Account work for agencies running branding campaigns, and how your spend decides between a lower fee from us and an agreed commission.
· 5 min read
- Media Planning
CPM Benchmarks for Planning a Branding Campaign in India
Which CPM to plan a brand campaign with in India, format by format: indicative ranges, what cricket and festive weeks do to the rate, how to build in a safety margin and what it means for reach.
· 10 min read
- OTT & CTV
How to Buy and Measure CTV Ads in DV360
A DV360 how-to for connected TV: which deal types reach TV screens, how to build CTV line items, creative specs for the big screen, and how to read household reach, completion and brand lift.
· 9 min read
- DV360 Guides
What is a child seat / partner account in DV360?
What DV360 child seats, advertiser accounts and partner accounts are, how they differ on control and ownership, and which one fits you.
· 4 min read
- Industry Playbooks
Media planning for BFSI brands: a practical guide
A practical media planning guide for banks, insurers, NBFCs and gold loan brands: funnel, channels, audiences, compliance and measurement.
· 4 min read
- DV360 Guides
DV360 vs Google Ads: Key Differences and Which One to Use
DV360 and Google Ads compared on access, inventory, YouTube buying, audiences, fees and reporting, with clear advice on when each one fits an Indian brand or agency.
· 9 min read
- OTT & CTV
How to Plan an OTT Campaign in India, From Brief to Report
An eight-step process for planning an OTT campaign in India: set the objective, define the audience, shortlist apps by fit, plan the cuts, pick buying routes, size budget and frequency, flight around peaks and fix the scorecard.
· 10 min read
- Programmatic Basics
Programmatic Guaranteed vs PMP vs Open Auction explained
How Open Auction, Private Marketplace, Preferred Deals and Programmatic Guaranteed differ on price, control and delivery, and when to use each.
· 4 min read
- DV360 Guides
How to Get Access to DV360 in India: A Step-by-Step Guide
The ways to get DV360 access in India, which account type fits, the documents and steps involved, how long setup takes and what to check in the contract before you sign.
· 8 min read
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