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DV360 Guides
Practical DV360 guides for advertisers in India: account types, pricing, minimum budgets, campaign setup, targeting, optimisation, tracking and reports.
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- DV360 Guides
How to Connect DV360 With GA4: Linking Steps and Settings
Step-by-step guide to linking a GA4 property with DV360 from either side, which settings to turn on, how to check the link, and why GA4 and DV360 conversion numbers differ.
· 7 min read
- DV360 Guides
How to Create DV360 Campaign Reports: A Practical Guide
How to build, schedule and share DV360 campaign reports in Instant reporting, which metrics to include for each goal, how fresh the data is, and a simple weekly report template.
· 8 min read
- DV360 Guides
How to Track Conversions in DV360: Floodlight Setup Guide
A step-by-step guide to tracking conversions in DV360 with Floodlight: activity types, tags, lookback windows, YouTube, app and offline conversions, and GA4.
· 7 min read
- DV360 Guides
How to Improve Ad Viewability: A Practical DV360 Guide
Low ad viewability usually comes from a few fixable causes. Here's how Active View measures it, which DV360 settings change it, and how to judge the cost with viewable CPM.
· 9 min read
- DV360 Guides
How to Reduce CPM in Programmatic Advertising: 10 Practical Ways
Practical ways to lower CPM in programmatic advertising without buying junk: targeting layers, paid data, creative sizes, deal mix, timing and bid caps, with Indian rate ranges and worked examples.
· 7 min read
- DV360 Guides
How to Optimise DV360 Campaigns: A Practical Checklist
A daily, weekly and monthly checklist for optimising DV360 campaigns: pacing, bid strategy, inventory, audiences, frequency, viewability and creative, with a worked budget example in rupees.
· 8 min read
- DV360 Guides
How to Run Retargeting Campaigns in DV360: A Step-by-Step Guide
A practical guide to retargeting in DV360: the tags and lists you need, a step-by-step setup, how to segment by recency, frequency caps that work, and how to size the budget to your audience.
· 7 min read
- DV360 Guides
How to Use First-Party Data in Programmatic Advertising
What first-party data is, how to bring site, app and CRM data into DV360 through Floodlight, GA4, Customer Match and YouTube, and how to use it for exclusions, retargeting and smarter prospecting.
· 8 min read
- DV360 Guides
How to Target Audiences in DV360: Options, Setup and Tips
The audience types DV360 offers, how to add them to a line item, how AND and OR logic and optimised targeting change who sees your ads, and how to tell when an audience is too small.
· 8 min read
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