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DV360 and programmatic guides
Plain-English guides on DV360, programmatic buying, OTT and CTV, YouTube, measurement and industry media planning.
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- DV360 Guides
How to Create DV360 Campaign Reports: A Practical Guide
How to build, schedule and share DV360 campaign reports in Instant reporting, which metrics to include for each goal, how fresh the data is, and a simple weekly report template.
· 8 min read
- DV360 Guides
How to Track Conversions in DV360: Floodlight Setup Guide
A step-by-step guide to tracking conversions in DV360 with Floodlight: activity types, tags, lookback windows, YouTube, app and offline conversions, and GA4.
· 7 min read
- Measurement
How to Measure Brand Lift From Your Advertising Campaigns
How to measure brand lift from advertising: what the metrics mean, how to set up Google's Brand Lift in DV360, the budget thresholds for India, and what to do below them.
· 8 min read
- Measurement
How to Measure Programmatic Advertising ROI: A Practical Guide
How to measure programmatic advertising ROI properly: the formulas, the full cost, conversion tracking, attribution rules and the tests that show what your ads really added.
· 8 min read
- DV360 Guides
How to Improve Ad Viewability: A Practical DV360 Guide
Low ad viewability usually comes from a few fixable causes. Here's how Active View measures it, which DV360 settings change it, and how to judge the cost with viewable CPM.
· 9 min read
- DV360 Guides
How to Reduce CPM in Programmatic Advertising: 10 Practical Ways
Practical ways to lower CPM in programmatic advertising without buying junk: targeting layers, paid data, creative sizes, deal mix, timing and bid caps, with Indian rate ranges and worked examples.
· 7 min read
- DV360 Guides
How to Optimise DV360 Campaigns: A Practical Checklist
A daily, weekly and monthly checklist for optimising DV360 campaigns: pacing, bid strategy, inventory, audiences, frequency, viewability and creative, with a worked budget example in rupees.
· 8 min read
- DV360 Guides
How to Run Retargeting Campaigns in DV360: A Step-by-Step Guide
A practical guide to retargeting in DV360: the tags and lists you need, a step-by-step setup, how to segment by recency, frequency caps that work, and how to size the budget to your audience.
· 7 min read
- Programmatic Basics
What Is Contextual Targeting in Programmatic Advertising?
Contextual targeting places ads next to relevant content instead of following people. Here is how it works in programmatic buying, the options DV360 gives you, a worked example and the mistakes to avoid.
· 8 min read
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