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Programmatic Basics
Plain-English explainers on programmatic advertising in India: how it works, DSPs, real-time bidding, PG and private deals, DOOH, audio and costs.
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- Programmatic Basics
How Does AI Optimise Programmatic Advertising? A Practical Guide
In programmatic buying, AI sets bids, widens audiences and paces budgets. This guide shows how that works in DV360 and other DSPs, what it needs from you, and where people still make the difference.
· 9 min read
- Programmatic Basics
What Is Contextual Targeting in Programmatic Advertising?
Contextual targeting places ads next to relevant content instead of following people. Here is how it works in programmatic buying, the options DV360 gives you, a worked example and the mistakes to avoid.
· 8 min read
- Programmatic Basics
How to Buy Premium Publisher Advertising Inventory in India
A step-by-step guide to buying premium OTT, news and DOOH inventory through PG and private deals in DV360, with indicative rates, minimum spends, lead times and fixes for under-delivery.
· 8 min read
- Programmatic Basics
What Is Programmatic Audio Advertising? How It Works in India
Programmatic audio puts your ads in music streams, podcasts and YouTube listening, bought through a DSP. Learn how it works in DV360, where Indian inventory comes from, specs, costs and measurement.
· 8 min read
- Programmatic Basics
What Is Programmatic DOOH Advertising? A Guide for India
Programmatic DOOH explained for India: how public screens are bought play by play and priced on estimated viewers, why one play counts as many impressions, and what changes when a screen replaces a hoarding.
· 10 min read
- Programmatic Basics
How Much Does Programmatic Advertising Cost in India?
Indicative CPMs for YouTube, OTT, news publishers, DOOH and display in India, the fees on top of media, how service fees work, and what ₹5 lakh and ₹25 lakh actually buy.
· 9 min read
- Programmatic Basics
Best Programmatic Advertising Platforms Compared for India
DV360, The Trade Desk, Amazon DSP and Google Ads compared on inventory, data, fees and access, with honest guidance on which platform fits an Indian brand or agency.
· 8 min read
- Programmatic Basics
What Is Real-Time Bidding (RTB) in Advertising? How Auctions Work
Real-time bidding is the auction that prices each programmatic impression as a page or app loads. Learn how RTB works, first-price vs second-price, floor prices, and when to use deals instead.
· 8 min read
- Programmatic Basics
What Is a Demand-Side Platform (DSP)? A Guide for Marketers
A demand-side platform is the software advertisers use to buy ads across many publishers in one place. Learn what a DSP does, how it differs from an SSP or Google Ads, and how to get access in India.
· 8 min read
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