Blog
DV360 and programmatic guides
Plain-English guides on DV360, programmatic buying, OTT and CTV, YouTube, measurement and industry media planning.
No articles match. Try a broader term, or ask our team.
- Media Planning
Programmatic Advertising Cost Calculator: Budget, Fees and GST Worked Out
The arithmetic behind a programmatic budget: formulas in both directions, two filled-in rupee worksheets, a check on what happens when CPMs or fees move, and a spreadsheet template to copy.
· 11 min read
- Media Planning
How to Check Reach and Frequency in DV360
Where delivered reach and frequency show up in DV360, how campaign, IO and line item caps interact, why reported frequency can pass the cap, and what to change mid-flight.
· 10 min read
- DV360 Guides
How to Forecast Impressions in DV360 Before You Launch
How to forecast impressions in DV360 with Plans, line item spend forecasts and the Inventory Availability report, plus the CPM formula and a worked ₹12 lakh example.
· 8 min read
- Media Planning
How to Create a Digital Branding Campaign That Builds Reach
How to plan a digital branding campaign in India that reaches enough of the right people: reach goals, memorable creative, YouTube, OTT, CTV and DOOH, frequency control and brand lift.
· 8 min read
- Media Planning
How to Create a Programmatic Media Plan, Step by Step
A practical, step-by-step way to build a programmatic media plan: objective and KPIs, audience, budget and flighting, channel split, buying types, delivery estimates and a plan template.
· 9 min read
- DV360 Guides
How to Create a Campaign in DV360: A Step-by-Step Guide
A practical walkthrough of building a DV360 campaign, from the campaign goal and insertion order to line items, targeting, creatives and pre-launch checks, with an illustrative ₹ example.
· 9 min read
- DV360 Guides
What Is the Minimum Budget for DV360? Figures for India
Google publishes no DV360 minimum, but providers, OTT apps, news publishers, DOOH networks and Brand Lift studies set their own. Here is each floor, what to do below it and how long a first campaign should run.
· 9 min read
- DV360 Guides
DV360 Pricing: Platform Fees, Media Costs and Service Fees
What DV360 really costs in India: how Google's platform fee works, what media costs by channel, which data and verification fees apply, and how service fees are quoted.
· 9 min read
- Programmatic Basics
How Much Does Programmatic Advertising Cost in India?
Indicative CPMs for YouTube, OTT, news publishers, DOOH and display in India, the fees on top of media, how service fees work, and what ₹5 lakh and ₹25 lakh actually buy.
· 9 min read
Turn reading into a plan
Get a free DV360 media plan from our team within one working day, or ask us a question.
- Reply within one working day
- Transparent pricing, agreed upfront
- No obligation
Thanks, we have your request.
A programmatic expert will reply within one working day. We've sent a confirmation to your email.
Planning a campaign? Ask for a free media plan as well.