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DV360 and programmatic guides
Plain-English guides on DV360, programmatic buying, OTT and CTV, YouTube, measurement and industry media planning.
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- DV360 Guides
How to Use First-Party Data in Programmatic Advertising
What first-party data is, how to bring site, app and CRM data into DV360 through Floodlight, GA4, Customer Match and YouTube, and how to use it for exclusions, retargeting and smarter prospecting.
· 8 min read
- DV360 Guides
How to Target Audiences in DV360: Options, Setup and Tips
The audience types DV360 offers, how to add them to a line item, how AND and OR logic and optimised targeting change who sees your ads, and how to tell when an audience is too small.
· 8 min read
- Programmatic Basics
How to Buy Premium Publisher Advertising Inventory in India
A step-by-step guide to buying premium OTT, news and DOOH inventory through PG and private deals in DV360, with indicative rates, minimum spends, lead times and fixes for under-delivery.
· 8 min read
- Programmatic Basics
What Is Programmatic Audio Advertising? How It Works in India
Programmatic audio puts your ads in music streams, podcasts and YouTube listening, bought through a DSP. Learn how it works in DV360, where Indian inventory comes from, specs, costs and measurement.
· 8 min read
- Programmatic Basics
What Is Programmatic DOOH Advertising? A Guide for India
Programmatic DOOH explained for India: how public screens are bought play by play and priced on estimated viewers, why one play counts as many impressions, and what changes when a screen replaces a hoarding.
· 10 min read
- YouTube Ads
How to Run YouTube Ads Through DV360: Setup, Formats and Costs
A practical guide to buying YouTube in DV360: the setup you need, which YouTube & partners line item to choose, step-by-step build, indicative ₹ costs and how to measure results.
· 8 min read
- Media Planning
CPM Calculator for Digital Advertising: Formula and Examples
The CPM formula and its three working versions, plus blended CPM, eCPM from CPV and CPC, viewable CPM and all-in CPM, with worked rupee examples and a template to copy.
· 7 min read
- Media Planning
Reach and Frequency Calculator: Formulas and Worked Examples
Every reach and frequency formula on one page, with seven worked examples in rupees, a sanity check for impossible plans and a calculator template you can copy into a spreadsheet.
· 7 min read
- Media Planning
How a Media Plan Generator Works: Formulas and a Template
What happens inside a media plan generator: how it weights channels, checks deal minimums, turns money into delivery, estimates reach and splits spend by week, plus a sheet that copies the logic.
· 11 min read
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