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Media Planning
How to plan programmatic campaigns in India: budgets, reach and frequency, CPM maths, impression forecasts and media plan templates you can copy.
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- Media Planning
CPM Calculator for Digital Advertising: Formula and Examples
The CPM formula and its three working versions, plus blended CPM, eCPM from CPV and CPC, viewable CPM and all-in CPM, with worked rupee examples and a template to copy.
· 7 min read
- Media Planning
Reach and Frequency Calculator: Formulas and Worked Examples
Every reach and frequency formula on one page, with seven worked examples in rupees, a sanity check for impossible plans and a calculator template you can copy into a spreadsheet.
· 7 min read
- Media Planning
How a Media Plan Generator Works: Formulas and a Template
What happens inside a media plan generator: how it weights channels, checks deal minimums, turns money into delivery, estimates reach and splits spend by week, plus a sheet that copies the logic.
· 11 min read
- Media Planning
Programmatic Advertising Cost Calculator: Budget, Fees and GST Worked Out
The arithmetic behind a programmatic budget: formulas in both directions, two filled-in rupee worksheets, a check on what happens when CPMs or fees move, and a spreadsheet template to copy.
· 11 min read
- Media Planning
How to Check Reach and Frequency in DV360
Where delivered reach and frequency show up in DV360, how campaign, IO and line item caps interact, why reported frequency can pass the cap, and what to change mid-flight.
· 10 min read
- Media Planning
How to Create a Digital Branding Campaign That Builds Reach
How to plan a digital branding campaign in India that reaches enough of the right people: reach goals, memorable creative, YouTube, OTT, CTV and DOOH, frequency control and brand lift.
· 8 min read
- Media Planning
How to Create a Programmatic Media Plan, Step by Step
A practical, step-by-step way to build a programmatic media plan: objective and KPIs, audience, budget and flighting, channel split, buying types, delivery estimates and a plan template.
· 9 min read
- Media Planning
CPM Benchmarks for Planning a Branding Campaign in India
Which CPM to plan a brand campaign with in India, format by format: indicative ranges, what cricket and festive weeks do to the rate, how to build in a safety margin and what it means for reach.
· 10 min read
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