Blog
Tagged: DV360
All our articles tagged DV360, newest first.
No articles match. Try a broader term, or ask our team.
- Programmatic Basics
What Is Programmatic Audio Advertising? How It Works in India
Programmatic audio puts your ads in music streams, podcasts and YouTube listening, bought through a DSP. Learn how it works in DV360, where Indian inventory comes from, specs, costs and measurement.
· 8 min read
- YouTube Ads
How to Run YouTube Ads Through DV360: Setup, Formats and Costs
A practical guide to buying YouTube in DV360: the setup you need, which YouTube & partners line item to choose, step-by-step build, indicative ₹ costs and how to measure results.
· 8 min read
- Media Planning
How to Check Reach and Frequency in DV360
Where delivered reach and frequency show up in DV360, how campaign, IO and line item caps interact, why reported frequency can pass the cap, and what to change mid-flight.
· 10 min read
- DV360 Guides
How to Forecast Impressions in DV360 Before You Launch
How to forecast impressions in DV360 with Plans, line item spend forecasts and the Inventory Availability report, plus the CPM formula and a worked ₹12 lakh example.
· 8 min read
- DV360 Guides
How to Create a Campaign in DV360: A Step-by-Step Guide
A practical walkthrough of building a DV360 campaign, from the campaign goal and insertion order to line items, targeting, creatives and pre-launch checks, with an illustrative ₹ example.
· 9 min read
- DV360 Guides
What Is the Minimum Budget for DV360? Figures for India
Google publishes no DV360 minimum, but providers, OTT apps, news publishers, DOOH networks and Brand Lift studies set their own. Here is each floor, what to do below it and how long a first campaign should run.
· 9 min read
- DV360 Guides
DV360 Pricing: Platform Fees, Media Costs and Service Fees
What DV360 really costs in India: how Google's platform fee works, what media costs by channel, which data and verification fees apply, and how service fees are quoted.
· 9 min read
- DV360 Guides
DV360 vs Amazon DSP: Key Differences and When to Use Each
How Google's DV360 and Amazon DSP differ on data, inventory, Prime Video, measurement and cost in India, and how D2C and e-commerce brands can use the two together.
· 8 min read
- DV360 Guides
DV360 vs The Trade Desk: An Honest Comparison for Indian Buyers
DV360 and The Trade Desk compared on YouTube access, Indian inventory, data, AI, fees and access, with clear guidance on when each one is the better choice for brands and agencies.
· 8 min read
Turn reading into a plan
Get a free DV360 media plan from our team within one working day, or ask us a question.
- Reply within one working day
- Transparent pricing, agreed upfront
- No obligation
Thanks, we have your request.
A programmatic expert will reply within one working day. We've sent a confirmation to your email.
Planning a campaign? Ask for a free media plan as well.