Blog
Oliver Bennett
Plain-English guides on DV360, programmatic buying, OTT and CTV, YouTube, measurement and industry media planning.
Oliver Bennett
DV360 Consultant, DV360 Account
Oliver Bennett is a DV360 Consultant at DV360 Account, writing about demand-side platforms, real-time bidding, programmatic costs and how DV360 compares with other buying platforms.
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- Programmatic Basics
How Does AI Optimise Programmatic Advertising? A Practical Guide
In programmatic buying, AI sets bids, widens audiences and paces budgets. This guide shows how that works in DV360 and other DSPs, what it needs from you, and where people still make the difference.
· 9 min read
- Media Planning
Programmatic Advertising Cost Calculator: Budget, Fees and GST Worked Out
The arithmetic behind a programmatic budget: formulas in both directions, two filled-in rupee worksheets, a check on what happens when CPMs or fees move, and a spreadsheet template to copy.
· 11 min read
- DV360 Guides
DV360 vs Amazon DSP: Key Differences and When to Use Each
How Google's DV360 and Amazon DSP differ on data, inventory, Prime Video, measurement and cost in India, and how D2C and e-commerce brands can use the two together.
· 8 min read
- DV360 Guides
DV360 vs The Trade Desk: An Honest Comparison for Indian Buyers
DV360 and The Trade Desk compared on YouTube access, Indian inventory, data, AI, fees and access, with clear guidance on when each one is the better choice for brands and agencies.
· 8 min read
- Programmatic Basics
Best Programmatic Advertising Platforms Compared for India
DV360, The Trade Desk, Amazon DSP and Google Ads compared on inventory, data, fees and access, with honest guidance on which platform fits an Indian brand or agency.
· 8 min read
- Programmatic Basics
What Is Real-Time Bidding (RTB) in Advertising? How Auctions Work
Real-time bidding is the auction that prices each programmatic impression as a page or app loads. Learn how RTB works, first-price vs second-price, floor prices, and when to use deals instead.
· 8 min read
- Programmatic Basics
What Is a Demand-Side Platform (DSP)? A Guide for Marketers
A demand-side platform is the software advertisers use to buy ads across many publishers in one place. Learn what a DSP does, how it differs from an SSP or Google Ads, and how to get access in India.
· 8 min read
- DV360 Guides
DV360 vs Google Ads: Key Differences and Which One to Use
DV360 and Google Ads compared on access, inventory, YouTube buying, audiences, fees and reporting, with clear advice on when each one fits an Indian brand or agency.
· 9 min read
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