Blog
James Wilson
Plain-English guides on DV360, programmatic buying, OTT and CTV, YouTube, measurement and industry media planning.
James Wilson
DV360 Consultant, DV360 Account
James Wilson is a DV360 Consultant at DV360 Account, writing about programmatic fundamentals, DV360 pricing and managed services, and how agencies and brands choose a programmatic partner.
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- For Agencies
How to Choose a Programmatic Advertising Agency in 7 Steps
A practical, seven-step way to choose a programmatic advertising agency: write the brief, build a shortlist, ask the right questions, score proposals, run a paid test and sign clear terms.
· 8 min read
- For Agencies
White-Label Programmatic Advertising Services for Agencies
White-label programmatic lets your agency offer OTT, CTV, YouTube and publisher campaigns without building a trading desk. Here is how it works, who does what and what to check in a partner.
· 7 min read
- For Agencies
Is a DV360 Managed Service Worth It? Scope, Fees and the First 90 Days
Picture a Bengaluru skincare brand with ₹20 lakh a month and no programmatic team. Before it pays a managed DV360 fee, it should check the plan, the invoice and the dashboards. Here is what to look for.
· 10 min read
- For Agencies
Programmatic Agency, Specialist or In-House? Partner Types Compared for India
Network trading desk, independent specialist, DV360 provider, in-house seat or white-label partner? How five kinds of programmatic partner compare for Indian brands, and which one fits when.
· 10 min read
- Programmatic Basics
What Is Contextual Targeting in Programmatic Advertising?
Contextual targeting places ads next to relevant content instead of following people. Here is how it works in programmatic buying, the options DV360 gives you, a worked example and the mistakes to avoid.
· 8 min read
- DV360 Guides
DV360 Pricing: Platform Fees, Media Costs and Service Fees
What DV360 really costs in India: how Google's platform fee works, what media costs by channel, which data and verification fees apply, and how service fees are quoted.
· 9 min read
- Programmatic Basics
How Does Programmatic Advertising Work? Step by Step
A step-by-step look at what happens between a page loading and your ad appearing, what the advertiser sets up beforehand, and how bids, deals and data fit together.
· 9 min read
- Programmatic Basics
What Is Programmatic Advertising? A Plain-English Guide
Programmatic advertising means buying digital ads through software, one impression at a time. This guide covers who is involved, how it is priced in India and whether it suits your brand.
· 10 min read
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