Blog
Harry Thompson
Plain-English guides on DV360, programmatic buying, OTT and CTV, YouTube, measurement and industry media planning.
Harry Thompson
DV360 Consultant, DV360 Account
Harry Thompson is a DV360 Consultant at DV360 Account, writing about how DV360 works, campaign optimisation, viewability and channels such as CTV, DOOH and programmatic audio.
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- DV360 Guides
How to Improve Ad Viewability: A Practical DV360 Guide
Low ad viewability usually comes from a few fixable causes. Here's how Active View measures it, which DV360 settings change it, and how to judge the cost with viewable CPM.
· 9 min read
- DV360 Guides
How to Reduce CPM in Programmatic Advertising: 10 Practical Ways
Practical ways to lower CPM in programmatic advertising without buying junk: targeting layers, paid data, creative sizes, deal mix, timing and bid caps, with Indian rate ranges and worked examples.
· 7 min read
- DV360 Guides
How to Optimise DV360 Campaigns: A Practical Checklist
A daily, weekly and monthly checklist for optimising DV360 campaigns: pacing, bid strategy, inventory, audiences, frequency, viewability and creative, with a worked budget example in rupees.
· 8 min read
- DV360 Guides
How to Use First-Party Data in Programmatic Advertising
What first-party data is, how to bring site, app and CRM data into DV360 through Floodlight, GA4, Customer Match and YouTube, and how to use it for exclusions, retargeting and smarter prospecting.
· 8 min read
- Programmatic Basics
What Is Programmatic Audio Advertising? How It Works in India
Programmatic audio puts your ads in music streams, podcasts and YouTube listening, bought through a DSP. Learn how it works in DV360, where Indian inventory comes from, specs, costs and measurement.
· 8 min read
- Programmatic Basics
What Is Programmatic DOOH Advertising? A Guide for India
Programmatic DOOH explained for India: how public screens are bought play by play and priced on estimated viewers, why one play counts as many impressions, and what changes when a screen replaces a hoarding.
· 10 min read
- DV360 Guides
How to Forecast Impressions in DV360 Before You Launch
How to forecast impressions in DV360 with Plans, line item spend forecasts and the Inventory Availability report, plus the CPM formula and a worked ₹12 lakh example.
· 8 min read
- DV360 Guides
How Does DV360 Work? Structure, Buying and Reporting Explained
A practical walk-through of how Display & Video 360 is structured, how it decides which impressions to buy, how deals, bidding and pacing work, and where the reporting comes from.
· 10 min read
- OTT & CTV
How to Buy and Measure CTV Ads in DV360
A DV360 how-to for connected TV: which deal types reach TV screens, how to build CTV line items, creative specs for the big screen, and how to read household reach, completion and brand lift.
· 9 min read
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