Amazon Prime Video Advertising

Does Prime Video show ads in India?

Yes. Amazon added limited ads to Prime Video in India from 17 June 2025. TechCrunch reported that members were told by email in May 2025. Prime membership prices did not change. Members who want no ads can buy an add-on, launched at ₹129 a month or ₹699 a year.

Amazon said it would keep ad breaks well below what TV channels and other streaming apps carry. Trade press, citing Adweek, reported 4 to 6 minutes of ads an hour on Prime Video. That figure comes from reporting on Prime Video's ad load generally, so treat it as a guide for India rather than a fixed rule.

So unless a member pays extra, every Prime Video show and film in India can now carry ads. Amazon also said live events, such as sport, carry advertising.

Who watches Prime Video in India?

Prime Video viewers tend to be urban, paying and heavy online shoppers. Amazon Ads said at its Connected Worlds India event in March 2026 that Indian Prime Video audiences watch about 100 minutes a day, and that 63% of that time is on connected TV. It also said 78% of these viewers shop on Amazon.in every month.

Amazon does not publish a monthly user count for Prime Video in India. A CLSA report covered by Tele.net in April 2026 estimated about 67 million monthly active users, down year on year. Amazon's own reach claims and analyst estimates are measured differently, so we use delivery forecasts for your audience when we plan.

In 2026 Amazon also folded MX Player into Prime Video. Free, ad-supported titles now sit in a Free to Me tab. That widens the audience beyond paying members, from metro homes to small-town phone viewers. See our Amazon MX Player page for that side.

How are Prime Video ads sold?

This is where Prime Video differs from most apps on our site. Amazon sells Prime Video ads through Amazon Ads and Amazon DSP. Its own materials point advertisers to their Amazon Ads representative. Inside Amazon DSP, Prime Video is bought through Programmatic Guaranteed and preferred deals.

We have not seen evidence that Prime Video India inventory is available through DV360. So we will not sell it to you as a DV360 deal. Here is how we help instead.

If Amazon opens Prime Video India deals to other platforms, we will set them up in DV360 where available.

What ad formats are available?

Standard in-stream video is the base. Amazon also lists several formats of its own. Pause ads appear when a viewer pauses. Interactive video ads let viewers scan a QR code or add a product to their Amazon cart. Branded carousels, First Impression Takeovers and in-show integrations are also on the menu.

For a 2026 Diwali electronics sale, a shoppable 15-second ad on the TV screen, with a QR code linked to the product page, is a natural fit. Pricing and minimums for these formats are set by Amazon per campaign.

When should you advertise on Prime Video?

Big original releases are the main peaks. A new season of a popular Hindi series can lift viewing for weeks. Festive months bring heavy demand from retail and electronics brands, often tied to Amazon's own sale events. Calmer months give better rates for always-on reach.

How does Prime Video compare with other OTT options?

JioHotstar wins on raw scale and live cricket. ZEE5 and SonyLIV are cheaper ways into regional and sports audiences, all bought in DV360. Prime Video stands out for its paying, TV-first, shopping-heavy audience and its low ad load. It costs more and runs on a separate buying route, so most brands use it as one premium layer in a wider plan. Our OTT campaign planning guide covers how to build that wider plan.

Tips for Prime Video campaigns

Design for the big screen first. Most viewing is on the TV, so frame shots and text for a living room, not a phone.

Use a QR code only when the landing page is ready for mobile. A broken link wastes a premium impression.

Keep frequency low. Prime members see few ads, so a heavy repeat feels intrusive faster than on free apps.

Agree reporting before launch. Ask for reach and frequency outputs that we can line up against DV360 data.